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[{"key": "dc.contributor.author", "value": "Valpas, Ida", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-06-04T07:52:43Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-06-04T07:52:43Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1268874", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41684", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, mik\u00e4 houkuttaa k\u00e4ytt\u00e4ji\u00e4 verkkoyhteis\u00f6n pariin ja mik\u00e4 saa heid\u00e4t palaamaan sinne uudestaan. L\u00e4hdin selvitt\u00e4m\u00e4\u00e4n syit\u00e4 A-lehdet-mediatalon vuonna 2011 julkaiseman Lily-verkkoyhteis\u00f6palvelun avulla.\r\nTutkimuksen teoriaosuudessa perehdyin erityisesti sosiaalisen median synnytt\u00e4miin verkkoyhteis\u00f6ihin ja yhteis\u00f6jen haasteisiin. K\u00e4sittelin my\u00f6s sit\u00e4, miten mediatalot ovat joutuneet digitalisoitumisen my\u00f6t\u00e4 ahtaalle. Esittelin, miten suurien konsernien siirtyminen verkkoon on sujunut ja kuinka verkon mediamarkkinat toimivat nyky\u00e4\u00e4n.\r\nTutkimusmenetelm\u00e4n\u00e4 k\u00e4ytin laadullista tutkimusta. Ker\u00e4sin aineistoa haastattelemalla kolmea Lilyn toimituksen j\u00e4sent\u00e4 ja yhdeks\u00e4\u00e4 Lilyn k\u00e4ytt\u00e4j\u00e4\u00e4, jotka olin etuk\u00e4teen jakanut nelj\u00e4\u00e4n mallik\u00e4ytt\u00e4j\u00e4ryhm\u00e4\u00e4n. Aineistonkeruuvaiheen toteutin vuoden 2013 helmikuusta huhtikuuhun. Lis\u00e4ksi Lilyn k\u00e4ytt\u00e4j\u00e4t kirjoittivat nelj\u00e4n p\u00e4iv\u00e4n ajan mediap\u00e4iv\u00e4kirjaa. Aineiston tueksi ker\u00e4sin tietoa havainnoimalla Lilyn verkkosivuja.\r\nT\u00e4rkein l\u00f6yt\u00f6 oli, ett\u00e4 yhteis\u00f6 on Lilyn keskeisin voimavara. Mit\u00e4 tiiviimmin Lilyn k\u00e4ytt\u00e4j\u00e4 on osa sit\u00e4, sit\u00e4 vahvemmin h\u00e4n on sitoutunut yhteis\u00f6palveluun. T\u00e4rke\u00e4 osa yhteis\u00f6\u00f6n kuulumista oli oma blogin kirjoittaminen. Selvisi my\u00f6s, ett\u00e4 toimituksella on merkitt\u00e4v\u00e4 rooli Lilyn yhteis\u00f6llisen hengen luomisessa ja yll\u00e4pidossa, ja toimitus pystyy k\u00e4ytt\u00e4ytymisell\u00e4\u00e4n ohjaamaan my\u00f6s nettiyhteis\u00f6n k\u00e4yt\u00f6st\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Ida Valpas (idmaeeva) on 2013-06-04 07:52:42.989203. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-06-04T07:52:43Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201306041887.pdf: 882604 bytes, checksum: c09aef8ccc6656e1162623d2e5ff0ff6 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-06-04T07:52:43Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201306041887.pdf: 882604 bytes, checksum: c09aef8ccc6656e1162623d2e5ff0ff6 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "110 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "blogit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteis\u00f6palvelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yleis\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sitouttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Saman katon alla : tarkastelussa k\u00e4ytt\u00e4jien kokemukset Lily-verkkojulkaisusta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201306041887", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", 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