| fullrecord |
[{"key": "dc.contributor.author", "value": "V\u00e4nt\u00f6nen, P\u00e4ivi-Pauliina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-04-24T04:27:29Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-04-24T04:27:29Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1259425", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41246", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n gradun p\u00e4\u00e4osassa ovat taloustoimittajat. Taloustoimittajat tekev\u00e4t juttuja laidasta laitaan. P\u00e4iv\u00e4n uutinen voi olla yrityksen p\u00f6rssiuutinen tai taustoittavajuttu uudesta teknologiasta. Toimittajien suhtautuminen yrityksen vies-tint\u00e4\u00e4n on aina ollut kriittinen. Toimittajan ty\u00f6 on yh\u00e4 kiireisemp\u00e4\u00e4, sill\u00e4 aikaa juttujen tekemiseen sek\u00e4 tutkimi-seen ovat v\u00e4h\u00e4iset. Silloin yritysviestij\u00e4n rooli korostuu, esimerkiksi Laura Juntusen (2011) tutkimuksen mukaan tiedotteet meniv\u00e4t helpoiten l\u00e4pi tiedotusv\u00e4lineiden verkkoversioissa, ja verkossa per\u00e4ti kolmannes jutuista toistaa l\u00e4hteen viesti\u00e4 sellaisenaan tai l\u00e4hes sanatarkasti.\nT\u00e4ss\u00e4 tutkimuksessa selvitet\u00e4\u00e4n millaisia internetl\u00e4hteit\u00e4 taloustoimittajat k\u00e4ytt\u00e4v\u00e4t jutuissaan ja miten taloustoi-mittajat hy\u00f6dynt\u00e4v\u00e4t yrityksien uutishuone-verkkosivuja ty\u00f6ss\u00e4\u00e4n. Tutkimuksessa haastateltiin taloustoimittajia, uutistoimittajia ja uutisp\u00e4\u00e4llik\u00f6it\u00e4, jotka ty\u00f6skenteliv\u00e4t talousuutisoinnin parissa. Tutkimuksessa k\u00e4ytettiin kolmea uutishuone-verkkosivu esimerkki\u00e4, jotka ovat: OP-Pohjola-ryhm\u00e4, Sonera ja Teknologiateollisuus. My\u00f6s heid\u00e4n viestinn\u00e4n henkil\u00f6it\u00e4 haastateltiin tutkimuksen taustaa varten. Lis\u00e4ksi haastateltiin digimedian ja verkkoviestinn\u00e4n asiantuntijaa Tuija Aaltoa, joka ty\u00f6skentelee strategiap\u00e4\u00e4llikk\u00f6n\u00e4 Yleisradiossa.\nTutkimuksessa tuli ilmi, ett\u00e4 taloustoimittajat k\u00e4ytt\u00e4v\u00e4t ty\u00f6ss\u00e4\u00e4n sosiaalista mediaa, mutta suhtautuvat siihen hie-man ep\u00e4luuloisesti. Osa vastaajista puolestaan k\u00e4yttiv\u00e4t sit\u00e4 ty\u00f6ss\u00e4\u00e4n jatkuvasti ja kokivat sen eritt\u00e4in hy\u00f6dylliseksi. Sen sijaan uutishuone-verkkosivu oli suurimmalle osalle vastaajille tuntematon. Ne vastaajat, jotka oli k\u00e4ytt\u00e4nyt uutishuone-verkkosivuja, niin kertoivat p\u00e4\u00e4tyneens\u00e4 sinne googlen kautta. Vastaajat kokivat uutishuone-verkkosivut tarpeelliseksi, kun taustamateriaalia tai yhteystietoja tarvittiin.\nTutkimus vahvistaa sen, ett\u00e4 toimittajien ja yritysviestij\u00e4n suhde on edelleen vaikea. Nopeassa uutisoinnissa yrityk-sien materiaalit menev\u00e4t usein sellaisenaan tiedotusv\u00e4lineiss\u00e4, mutta silloin siihen on syyn\u00e4 kiire tai aiheen kiinnostavuus.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2013-04-24 04:27:29.490142. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-04-24T04:27:29Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201304241490.pdf: 955047 bytes, checksum: 652826cda8e94c1afb00b111249090f1 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-04-24T04:27:29Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201304241490.pdf: 955047 bytes, checksum: 652826cda8e94c1afb00b111249090f1 (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "70 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "taloustoimittaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "talousjournalismi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritysviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tiedottaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Toimittaja kohtaa tiedottajan : yrityksen uutishuone-verkkosivut taloustoimittajien internetl\u00e4hteen\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Yrityksen uutishuone-verkkosivut taloustoimittajien internetl\u00e4hteen\u00e4", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201304241490", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-04-24T04:27:30Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "taloustoimittajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "talousjournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tiedottajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
|