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[{"key": "dc.contributor.author", "value": "Toivola, Sanna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-01-29T16:27:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-01-29T16:27:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1245513", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/40833", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkasteltiin taustamusiikkia ja sen \u00e4\u00e4nenvoimakkuuden yhteytt\u00e4 ravintolan viihtyisyyteen ja tunnelmaan. Tarkoituksena oli selvitt\u00e4\u00e4, onko taustamusiikin \u00e4\u00e4nenvoimakkuudella vaikutusta ravintolan koettuun viihtyisyyteen ja muuttuvatko ravintolan saamat viihtyisyysarviot, jos taustamusiikkia ei ole lainkaan. Lis\u00e4ksi selvitettiin, onko asiakkaan henkil\u00f6kohtaisilla ominaisuuksilla, kuten i\u00e4ll\u00e4 ja sukupuolella, yhteytt\u00e4 siihen, millaiseksi ravintolan viihtyisyys koetaan taustamusiikin soidessa voimakkaasti tai hiljaa tai kun musiikkia ei ole lainkaan.\n\nTutkimus toteutettiin kyselymenetelm\u00e4ll\u00e4, ja aineistoa analysoitiin m\u00e4\u00e4r\u00e4llisin menetelmin. Aineisto muodostui asiakastyytyv\u00e4isyyskyselyyn saaduista vastauksista, joita ker\u00e4ttiin jyv\u00e4skyl\u00e4l\u00e4isess\u00e4 ravintolassa kuutena arki-iltana. Ensimm\u00e4isen\u00e4 ja viimeisen\u00e4 tutkimusp\u00e4iv\u00e4n\u00e4 ravintolassa soitettiin hiljaista taustamusiikkia (n. 55,3 dB) ja toisena sek\u00e4 nelj\u00e4nten\u00e4 iltana voimakkaampaa musiikkia (n. 59,7 dB). Kolmantena ja viidenten\u00e4 tutkimusp\u00e4iv\u00e4n\u00e4 ravintolassa ei ollut lainkaan taustamusiikkia. Eri taustamusiikkitilanteissa saatuja, viihtyisyytt\u00e4 ja tunnelmaa koskevia arvioita verrattiin toisiinsa.\n\nTutkimuksessa ei saatu n\u00e4ytt\u00f6\u00e4 siit\u00e4, ett\u00e4 taustamusiikin \u00e4\u00e4nenvoimakkuus vaikuttaisi ravintolan koettuun viihtyisyyteen. Sen sijaan taustamusiikin puuttuminen osoittautui viihtyisyytt\u00e4 heikent\u00e4v\u00e4ksi tekij\u00e4ksi. Tutkimuksessa selvisi my\u00f6s, ett\u00e4 musiikin \u00e4\u00e4nenvoimakkuus vaikutti eri tavoin naisten ja miesten viihtyvyyteen: naiset arvioivat ravintolan viihtyisimm\u00e4ksi silloin, kun musiikki soi voimakkaimmin. Ravintolan tunnelman saamaa arvosanaa ennustivat asiakkaan mielipiteet ruoasta, palvelusta, sisustuksesta ja taustamusiikista. Tulokset kertovat ennen kaikkea siit\u00e4, ett\u00e4 ravintolaymp\u00e4rist\u00f6ss\u00e4 musiikki on t\u00e4rke\u00e4 tunnelman luomisen v\u00e4line. Harkiten valitulla\ntaustamusiikilla on positiivinen vaikutus asiakkaiden viihtyvyyteen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Sanna Toivola (sanmaato) on 2013-01-29 16:27:27.131179. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-01-29T16:27:27Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201301291136.pdf: 482857 bytes, checksum: 4340d799d28faa3c181a87d9b35c4da7 (MD5)\nlicense.html: 5030 bytes, checksum: 611173f46f1a07f703b2000728a95cf0 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-01-29T16:27:27Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201301291136.pdf: 482857 bytes, checksum: 4340d799d28faa3c181a87d9b35c4da7 (MD5)\nlicense.html: 5030 bytes, checksum: 611173f46f1a07f703b2000728a95cf0 (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "66 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "taustamusiikki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "musiikki", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "\u00e4\u00e4nenvoimakkuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ravintolat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viihtyisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viihtyvyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Taustamusiikin \u00e4\u00e4nenvoimakkuuden vaikutus asiakkaiden kokemuksiin ravintolan viihtyisyydest\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": 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"dc.contributor.department", "value": "Department of Music", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musiikkitiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musicology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-01-29T16:27:27Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", 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