Hypothesis of individualism and equality? cultural representations in American organizational media releases
According to previous research, American cultural values are reflected in the external communication of organizations. This study aimed to explore how cultural features are reflected in a specific American organization’s, the Coca-cola Company’s, web based media releases and to hypothesize what kind...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/39944 |