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[{"key": "dc.contributor.author", "value": "Rissanen, Markku", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-09-18T09:13:34Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-09-18T09:13:34Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1226919", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38563", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa esitet\u00e4\u00e4n kilpailullinen malli maksu k\u00e4yt\u00f6n mukaan -hinnoittelustrategialle SaaS-palvelujen kilpailuymp\u00e4rist\u00f6ss\u00e4. Kilpailuymp\u00e4rist\u00f6 koostuu asiakkaista, kumppaneista, kilpailijoista sek\u00e4 vaihtoehtoisista tuotteista tai palveluista. Hinnoittelu-strategia voidaan n\u00e4hd\u00e4 markkinoinnin ja myynnin ty\u00f6kaluna kilpailuymp\u00e4rist\u00f6ss\u00e4, jolla voidaan kasvattaa tai puolustaa markkina-asemia. Maksu k\u00e4yt\u00f6n mukaan -hinnoittelustrategian ideana on laskuttaa asiakkaita vain siit\u00e4, miten paljon palvelua oikeasti k\u00e4ytet\u00e4\u00e4n. Maksu k\u00e4yt\u00f6n mukaan -hinnoittelustrategian kilpailullinen malli on luotu kirjallisuus-analyysin avulla. Mallia on testattu monen tapauksen tapaustutkimuksella SaaS-palvelujen tarjoajista k\u00e4ytt\u00e4en tiedonkeruuv\u00e4lineen\u00e4 teemahaastatteluja. \nTutkimuksessa k\u00e4vi ilmi, ett\u00e4 suurin haaste maksu k\u00e4yt\u00f6n mukaan -hinnoittelustrategian k\u00e4yt\u00f6lle SaaS-palveluissa on asiakkaiden kustannusten arviointi. Jos asiakkaiden kustannuksia ei pystyt\u00e4 arvioimaan, se voi vaikeuttaa palvelun myymist\u00e4. Lis\u00e4ksi k\u00e4yt\u00f6n mittaamis- ja laskutusj\u00e4rjetelmien toteutus ja hallinta voivat aiheuttaa hankaluuksia ja lis\u00e4kustannuksia. Maksu k\u00e4yt\u00f6n mukaan -hinnoittelustrategian etuina voidaan n\u00e4hd\u00e4 hintojen skaalautuvuus k\u00e4yt\u00f6n mukaan, mik\u00e4 voi houkuttaa tiettyj\u00e4 asiakasryhmi\u00e4 palvelun k\u00e4ytt\u00e4jiksi. My\u00f6s tulot voivat olla korkeammat kuin muissa hinnoittelustrategioissa.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Markku Rissanen (marrissa) on 2012-09-18 09:13:34.087586. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-09-18T09:13:34Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201209182424.pdf: 1220472 bytes, checksum: 02ed2dac9e4682e44045a528acba521c (MD5)\nlicense.html: 5027 bytes, checksum: a5b370bad63d82d9e189a5303665bc4f (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-09-18T09:13:34Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201209182424.pdf: 1220472 bytes, checksum: 02ed2dac9e4682e44045a528acba521c (MD5)\nlicense.html: 5027 bytes, checksum: a5b370bad63d82d9e189a5303665bc4f (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "70 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "maksu k\u00e4yt\u00f6n mukaan", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", 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