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[{"key": "dc.contributor.author", "value": "M\u00e4kikangas, Mirja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-09-04T13:08:52Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-09-04T13:08:52Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1225175", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38456", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 laadullisessa tutkimuksessa tarkasteltiin organisaatioiden yhdistymisen mukanaan tuomia mainemuutoksia uusille organisaatioille. Tutkimuskohteena oli kaksi julkisen sektorin tapausorganisaatiota, Terveyden ja hyvinvoinnin laitos (KTL + Stakes) ja Valvira (TEO + STTV).\r\n\r\nTutkimuksessa pyrittiin selvitt\u00e4m\u00e4\u00e4n, mist\u00e4 tekij\u00f6ist\u00e4 koostuu organisaatiomuutoksen kautta yhdistyneen uuden organisaation maine ja miten vanha maine heijastuu uuden organisaation maineeseen. Lis\u00e4ksi pohdittiin, vaikuttaako toisen organisaation maine toista enemm\u00e4n uudessa organisaatiossa. Empiirisen tutkimuksen varsinaisena aineistona toimivat sidosryhm\u00e4kyselyin\u00e4 vuonna 2008 ja 2011 toteutettujen mainemittaritutkimusten avokysymykset ja esiaineistona muu kuin avokysymyksiin liittyv\u00e4 aineisto. Menetelmin\u00e4 tutkimuksessa hy\u00f6dynnettiin teoriaohjaavaa sis\u00e4ll\u00f6nanalyysia sek\u00e4 sis\u00e4ll\u00f6n erittely\u00e4.\r\n\r\nTutkimuksessa yhdistyneen julkisen sektorin sosiaali- ja terveydenhuollon organisaation maineen rakentajiksi hahmotettiin 12 eri tekij\u00e4\u00e4, muun muassa luottamus, br\u00e4ndi, kokemukset ja odotuksiin vastaaminen. THL:n kohdalla s\u00e4ilyneit\u00e4 mielikuvia olivat muun muassa terveys ja asiantuntija ja odotuksia tasapaino terveyden ja sosiaalisen v\u00e4lill\u00e4 sek\u00e4 avoimuus. H\u00e4vinneit\u00e4 mielikuvia puolestaan olivat kansainv\u00e4linen, mielenkiintoinen sek\u00e4 arvostettu ja odotuksia muun muassa dynaamisuus ja kent\u00e4n tarpeiden kuunteleminen. Valviran kohdalla s\u00e4ilyneit\u00e4 mielikuvia sen sijaan olivat muun muassa valvonta ja terveydenhuolto ja odotuksia ohjauksen kehitt\u00e4minen sek\u00e4 riitt\u00e4v\u00e4t resurssit. H\u00e4vinneit\u00e4 mielikuvia puolestaan olivat pieni, puolueeton sek\u00e4 keskusvirasto ja odotuksia muun muassa suunnann\u00e4ytt\u00e4j\u00e4n rooli ja selke\u00e4 ty\u00f6njako.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mirja M\u00e4kikangas (mielmaki) on 2012-09-04 13:08:51.685747. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-09-04T13:08:52Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201209042310.pdf: 1989156 bytes, checksum: 352d285a32235c30e2a83c61d2c355bb (MD5)\r\nlicense.html: 5055 bytes, checksum: 0803c4851d3bd45864f49d15073731b9 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-09-04T13:08:52Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201209042310.pdf: 1989156 bytes, checksum: 352d285a32235c30e2a83c61d2c355bb (MD5)\r\nlicense.html: 5055 bytes, checksum: 0803c4851d3bd45864f49d15073731b9 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "151 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": 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