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[{"key": "dc.contributor.author", "value": "\u00d6vermark, Niina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-08-27T06:00:37Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-08-27T06:00:37Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2008", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1224598", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38384", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimus koski Alah\u00e4rm\u00e4n kunnan imagoa vuonna 2002. Tutkimuskohteina olivat Alah\u00e4rm\u00e4n\nkunnassa sijaitsevan Lillbacka Oy:n ty\u00f6ntekij\u00e4t sek\u00e4 Alah\u00e4rm\u00e4n kunnan kuntamarkkinoinnin\nmainokset ja Ilkka lehden artikkelit Alah\u00e4rm\u00e4n kunnan tapahtumista. Empiirisen aineiston\nker\u00e4\u00e4miseen k\u00e4ytettiin survey -tutkimusta ja se suoritettiin viem\u00e4ll\u00e4 kyselylomake valitun ty\u00f6paikan\nhenkil\u00f6st\u00f6p\u00e4\u00e4llik\u00f6lle. Kyselytutkimuksen n\u00e4yte koko oli 130 henkil\u00f6\u00e4. N\u00e4yte koostui t\u00e4ysi-ik\u00e4isist\u00e4\nLillbacka Oy:n ty\u00f6ntekij\u00f6ist\u00e4, joista 34,9% asui Alah\u00e4rm\u00e4ss\u00e4 ja 65,4% muualla. Aineiston\nanalyysimenetelmin\u00e4 k\u00e4ytettiin frevenssijakaumia, ristiintaulukointia ja summamuuttujia. Retorinen\ntutkimusaineisto analysoitiin Aristoteleen ja Chaim Perelmanin retoriikan teorioiden kautta.\nKyselytutkimuksen ajatuksena oli tarkastella millainen mielikuva h\u00e4rm\u00e4l\u00e4isill\u00e4 ja\nnaapurikuntalaisilla oli Alah\u00e4rm\u00e4n kunnasta ja mitk\u00e4 olisivat Lillbacka Oy:n ty\u00f6ntekij\u00f6iden\nmahdolliset Alah\u00e4rm\u00e4\u00e4n muuton motiivit. Mainosten ja lehtiartikkelien retoriikan analysoinnin\navulla pyrin hahmottamaan Alah\u00e4rm\u00e4n kunnan tavoiteimagoa ja sen hetkist\u00e4 imagoa, kuten\nmaakuntalehti Ilkka sen kertoo. Muuttoliike ja kapeneva kuntatalous ovat ajaneet kuntia\nmuuttamaan toimintojaan ja ajattelumallejaan. Kiristyv\u00e4ss\u00e4 kilpailussa asukkaista kunnat ovat\nottaneet mallia yritysmaailmasta ja alkaneet markkinoida itse\u00e4\u00e4n ja luomaan br\u00e4ndi\u00e4 itsest\u00e4\u00e4n.\nTulokset osoittavat, ett\u00e4 muuton p\u00e4\u00e4asiallisena motiivina on oma ja puolison ty\u00f6. Omakotitalo ja\nsuku koettiin my\u00f6s t\u00e4rkeiksi paikkakunnalle asettumisen motiiveina. Kyselyyn vastanneista suurin\nosa oli jo perheineen asettunut jonnekin eik\u00e4 muuttoa pidetty ajankohtaisena. Toisaalta, jos\nel\u00e4m\u00e4ntilanne muuttuu, niin muutto koettiin mahdolliseksi. Alah\u00e4rm\u00e4\u00e4n muutettaisiin\nkyselytutkimuksen perusteella, jos haluttaisiin rakentaa talo tai puolison ty\u00f6 olisi siell\u00e4. Mielikuvat\nvaikuttavat kyselyn perusteella siihen, viitsiik\u00f6 henkil\u00f6 edes harkita paikkakuntaa. Alah\u00e4rm\u00e4st\u00e4\npositiivisen mielikuvan omaavat henkil\u00f6t eiv\u00e4t t\u00e4ysin tyrm\u00e4nneet muuttoa mutta el\u00e4m\u00e4ntilanne esti\nsen. Alah\u00e4rm\u00e4n kuntamarkkinointi ei sovi tutkimuksen perusteella Lillbacka oy:n ty\u00f6ntekij\u00f6ille.\nPotentiaaliset muuttajat kuntaan ovat muualla.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2012-08-27 06:00:37.171631. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-08-27T06:00:37Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201208272251.pdf: 830568 bytes, checksum: 0ebf83c1a79364386603a0b0e05826fa (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-08-27T06:00:37Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201208272251.pdf: 830568 bytes, checksum: 0ebf83c1a79364386603a0b0e05826fa (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2008", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "95 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "imago", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mielikuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuntamarkkinointi ja retoriikka sek\u00e4 kvantitatiivinen tutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "frekvenssijakauma", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tunnusluvut ja ristiintaulukointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kamppailua asukkaista : Alah\u00e4rm\u00e4n imago ja retoriset keinot selviyty\u00e4 kuntasektorin rakennemuutoksesta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Alah\u00e4rm\u00e4n imago ja retoriset keinot selviyty\u00e4 kuntasektorin rakennemuutoksesta", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": 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"dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Valtio-oppi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Political Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvantitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-08-27T06:00:37Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "208", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "imago", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retoriikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kunnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "frekvenssit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tunnusluvut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Alah\u00e4rm\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": 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