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[{"key": "dc.contributor.author", "value": "Keto, Jouko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-07-11T12:03:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-07-11T12:03:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2008", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1223077", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38194", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkin pienyritt\u00e4mist\u00e4 ja pienyritt\u00e4j\u00e4\u00e4 vuosina 1987-1994, jolloin Suomi nousi kasinotalouden aallonharjalle,\nviipyi siell\u00e4 hetken ennen sy\u00f6ksymist\u00e4\u00e4n laman kurimukseen. Toimin tuona aikana yritt\u00e4j\u00e4n\u00e4\nja kirjoitin kokemuksistani omael\u00e4mkerrallisen tarinan. Tarinani on osa aineistoani. K\u00e4yn sen\navulla dialogia yritt\u00e4jyystutkimuksen, aikaa koskevan tutkimuksen ja kirjoittelun kanssa. Tarkastelen\nyritt\u00e4jyytt\u00e4 sen sis\u00e4lt\u00e4 n\u00e4k\u00f6kulman kuitenkin avautuessa ulos yhteiskuntaan.\nKoska omaelm\u00e4kerrallisen tarinani rooli on tutkimuksessa keskeinen, tarkastelen aluksi\nomael\u00e4m\u00e4kerrallisen kirjoittamisen ehtoja ja pohdin miten voin asettua omaksi tutkimuskohteekseni.\nT\u00e4m\u00e4n j\u00e4lkeen tarkastelen yritykseni perustamisen ajankuvaa ja yrityksen perustamisprosessia.\nT\u00e4m\u00e4n j\u00e4lkeen pureudun yritykseni aktiivisen toiminnan ajan ja sen lopettamisen diskursseihin. Ty\u00f6ni\non diskurssianalyyttinen autoetnografia pienyritt\u00e4j\u00e4n arjesta.\nYrityksen perustamistarinan diskurssit ovat vakuuttuminen ja vakuuttaminen: yritt\u00e4j\u00e4n vakuuttauduttava\nyritt\u00e4j\u00e4riskin kannattavuudesta ja vakuutettava ymp\u00e4rist\u00f6ns\u00e4 olemassaolonsa oikeutuksesta.\nToimintatarinaa kuvaavat sitoutumisen ja optimismin, arjen ep\u00e4varmuuden, henkil\u00f6kohtaisuuden\nkirouksen ja vapauden paradoksin diskurssit. Lopettamistarinassa nousee keski\u00f6\u00f6n ep\u00e4onnistumisen\nsankaruus.\nYritt\u00e4jyys ja yritt\u00e4j\u00e4 n\u00e4ytt\u00e4ytyv\u00e4t tutkimukseni valossa pikemminkin arkiselta puurtamiselta\nkuin yritt\u00e4jyystutkimusten ja talousel\u00e4m\u00e4n lehtien valokeilaan nostamilta miehisen vapauden areenalta\nja mystifioidulta sankarilta. Yritt\u00e4j\u00e4 on ennen muuta ty\u00f6n sankari.\nLopun pohdinnassa kysyn mit\u00e4 olemme oppineet? Yrityksen ja yritt\u00e4j\u00e4n menestystekij\u00f6iden\nselvitt\u00e4minen ei mielest\u00e4ni ole onnistunut toivotulla tavalla. Yh\u00e4 edelleen yrityksist\u00e4 noin puolet\nlopettaa toimintansa viiden vuoden j\u00e4lkeen. Voisiko ep\u00e4onnistumisen syiden tutkiminen pident\u00e4\u00e4\nn\u00e4iden yritysten elinik\u00e4\u00e4? Suomalaisen laman yhten\u00e4 syyn\u00e4 pidet\u00e4\u00e4n kasinotaloutta eli sijoitustoimintaa,\njossa raha ei edes k\u00e4y tuotannossa. T\u00e4m\u00e4 raha oli hyvin useassa tapauksessa lainarahaa.Tyypillist\u00e4\noli my\u00f6s markkinoiden ylikuumeneminen ja sen mukanaan tuoma korkea inflaatio. Kun n\u00e4m\u00e4 samat\nmerkit taas n\u00e4kyv\u00e4t kansantaloudessa, kysyn olemmeko oppineet mit\u00e4\u00e4n?", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2012-07-11 12:03:09.992830. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-07-11T12:03:11Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201207112057.pdf: 4823517 bytes, checksum: 388a5adff7fd7dd6e92ec113078eb3eb (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-07-11T12:03:11Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201207112057.pdf: 4823517 bytes, checksum: 388a5adff7fd7dd6e92ec113078eb3eb (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2008", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "144 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "yritt\u00e4jyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "omael\u00e4m\u00e4kerta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "autoetnografia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "refleksiivisyys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yritt\u00e4jyyden lyhyt oppim\u00e4\u00e4r\u00e4 : tapaustutkimus yritt\u00e4misest\u00e4 Suomessa vuosina 1987-1994", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201207112057", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, 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"language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteiskuntapolitiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Policy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Autoetnografia", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": 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