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[{"key": "dc.contributor.author", "value": "Kantosalo, Panu", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-06-08T10:41:09Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-06-08T10:41:09Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1218273", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/38002", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkosivujen jatkuva kehitt\u00e4minen on t\u00e4m\u00e4n p\u00e4iv\u00e4n organisaatioille t\u00e4rke\u00e4\u00e4, koska muuttuvat stakeholdersuhteet, teknologinen kehitys sek\u00e4 taloudelliset tavoitteet asettavat sille monia vaatimuksia. Kyky vastata olemassa oleviin ja ennustettaviin tarpeisiin tarkoittaa viestinn\u00e4n monitoroinnin merkityksen korostumista. Verkkoviestinn\u00e4n ja sen mahdollisuuksien tutkimisella voidaan selv\u00e4sti parantaa organisaatioiden menestymist\u00e4.\r\nT\u00e4m\u00e4 tutkimus kohdennettiin traktorinvalmistaja Valtra Oy Ab:n verkkosivuihin ja niiden k\u00e4ytt\u00e4jiin. Tutkimuksella pyrittiin kartoittamaan k\u00e4ytt\u00e4jien t\u00e4m\u00e4nhetkist\u00e4 tyytyv\u00e4isyytt\u00e4 sek\u00e4 involvoituneisuutta Valtran verkkosivuihin ja Valtraan. Lis\u00e4ksi tutkimuksessa haluttiin saada vastauksia Valtran verkkosivujen kehitt\u00e4mistarpeista sek\u00e4 my\u00f6s Valtran sosiaaliseen mediaan osallistumisen tarpeellisuutta.\r\nTutkimus toteutettiin kyselyn\u00e4 Valtran verkkosivuilla. Se tehtiin useina eri kieliversioina, joihin vastauksia saatiin kaikista maista, miss\u00e4 Valtralla oli omat verkkosivustot. Kyselyll\u00e4 ker\u00e4ttiin kvantitaviisell\u00e4 sek\u00e4 kvalitatiivisell\u00e4 analyysill\u00e4 purettavissa olevaa dataa. Monimenetelm\u00e4llisesti purettuna tutkimuksen aineistosta on voitu tehd\u00e4 johtop\u00e4\u00e4t\u00f6ksi\u00e4 Valtran verkkosivujen kehitt\u00e4miseen ja yll\u00e4pitoon.\r\nTutkimuksen mukaan Valtran verkkosivuja k\u00e4ytt\u00e4v\u00e4t stakeholderit olivat suurimmalta osin linkittyneit\u00e4 maatalouteen niin ammattinsa kuin kiinnostuksiensa kautta. Verkkosivuja k\u00e4ytt\u00e4v\u00e4t stakeholderit olivat my\u00f6s ik\u00e4jakaumaltaan suhteellisen nuoria. Valtran stakeholdereiden keskuudessa oli havaittavissa involvoituneisuutta, mik\u00e4 ilmeni haluna saada Valtraa osallistumaan enemm\u00e4n sosiaaliseen mediaan sek\u00e4 verkkosivujen sis\u00e4ll\u00f6lliseen kehitt\u00e4miseen. Tutkimuksen tuloksena saatiin useita Valtran verkkosivuihin sovellettavissa olevia kehitt\u00e4misideoita, joilla organisaation verkkoviestint\u00e4\u00e4 voidaan entisest\u00e4\u00e4n tehostaa sek\u00e4 parantaa.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Panu Kantosalo (paeekant) on 2012-06-08 10:41:08.645039. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-06-08T10:41:09Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201206081834.pdf: 4427881 bytes, checksum: 8cc04e9595e0d2eb9534391efea5da64 (MD5)\r\nlicense.html: 5021 bytes, checksum: 2b6947f95041af414525fc6926a262c2 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-06-08T10:41:09Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201206081834.pdf: 4427881 bytes, checksum: 8cc04e9595e0d2eb9534391efea5da64 (MD5)\r\nlicense.html: 5021 bytes, checksum: 2b6947f95041af414525fc6926a262c2 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "90 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Valtra", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Valtran verkkoviestint\u00e4 : stakeholdereiden n\u00e4kemyksi\u00e4 Valtran verkkoviestinn\u00e4st\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201206081834", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-06-08T10:41:09Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytett\u00e4vyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "stakeholder-teoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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