Media in enhancing physical activities : the case study "Dynamic Duo"

Media in enhancing physical activities the case study "Dynamic Duo"

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This Master’s Thesis deals with the potentials of media in enhancing physical activities in the Western postmodern society in the light of a case study Dynamic Duo. Dynamic Duo was a media related campaign in the Finnish national broadcasting company YLE that was targeted in enhancing people’s physi...

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Bibliographic Details
Main Author: Moisio, Terhi
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2012
Subjects:
postmodern society
Finland
media
reality television
physical activity
Liikunnan yhteiskuntatieteet
Social Sciences of Sport
5032
tosi-tv
fyysinen aktiivisuus
Suomi
Online Access: https://jyx.jyu.fi/handle/123456789/37969

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