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[{"key": "dc.contributor.author", "value": "Kekola, Antti", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-05-06T12:16:09Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-05-06T12:16:09Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1216002", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37776", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena oli tutkia ja tarkastella Protacon Group \u2013nimisen yrityksen asiakasviestinn\u00e4n luomia mielikuvia ja yrityksen tunnettuutta paperi-, kartonki- ja vaneritehtaiden automaatiop\u00e4\u00e4llik\u00f6iden keskuudessa. Protacon Group on keskisuomalainen teknologia-alan suunnittelu- ja palveluyritys, joka tuottaa asiakkailleen tehokkaita ja joustavia ratkaisuja projektoinnin, tuotannon ja yll\u00e4pidon tarpeisiin. Yrityksell\u00e4 on halu kehitt\u00e4\u00e4 asiakasviestint\u00e4\u00e4ns\u00e4, ja t\u00e4m\u00e4n tutkimuksen kohteeksi valittiin viime vuosina suuria muutoksia kokenut paperi-, kartonki- ja vaneriala. \r\nTutkimukseen ker\u00e4ttiin aineistoa puhelimitse toteutetulla puolistrukturoidulla teemahaastattelulla. Puhelimitse tavoitettiin 17 haastateltavaa automaatiop\u00e4\u00e4llikk\u00f6\u00e4, joista 9 ei tuntenut yrityst\u00e4. Haastatteluaineisto koostuu siten kahdeksasta haastattelusta. Ker\u00e4tty aineisto koottiin yhteen ja analysoitiin k\u00e4ytt\u00e4m\u00e4ll\u00e4 kolmivaiheista aineistol\u00e4ht\u00f6isen sis\u00e4ll\u00f6nanalyysin prosessia. T\u00e4ll\u00e4 menetelm\u00e4ll\u00e4 saatiin selville automaatiop\u00e4\u00e4llik\u00f6iden mielikuvat Protacon Groupista ja sen asiakasviestinn\u00e4st\u00e4, automaatiop\u00e4\u00e4llik\u00f6iden odotukset yrityksen asiakasviestinn\u00e4st\u00e4 sek\u00e4 n\u00e4iden odotusten t\u00e4yttyminen. Lis\u00e4ksi saatiin selville automaatiop\u00e4\u00e4llik\u00f6ille asiakasviestinn\u00e4n perusteella muodostuneita mielikuvia. \r\nTutkimuksessa saatiin selville, ett\u00e4 Protacon Group ei ole tutkimukseen valittujen automaatiop\u00e4\u00e4llik\u00f6iden keskuudessa kovinkaan tunnettu yritys, sill\u00e4 haastattelua varten tavoitetuista seitsem\u00e4ntoista automaatiop\u00e4\u00e4llik\u00f6st\u00e4 yhdeks\u00e4n tunsi yrityksen hyvin huonosti tai ei lainkaan. Loput kahdeksan automaatiop\u00e4\u00e4llikk\u00f6\u00e4 ovat tehneet yhteisty\u00f6t\u00e4 kohdeyrityksen kanssa, ja k\u00e4sitykset ja kokemukset ovat p\u00e4\u00e4asiassa positiivisia. Yhteydenpidon toivotaan olevan Protacon Groupin taholta jatkuvampaa ja tiiviimp\u00e4\u00e4, my\u00f6s lama-aikoina. Automaatiop\u00e4\u00e4llik\u00f6t toivovat Protacon Groupin lis\u00e4\u00e4v\u00e4n omasta osaamisestaan tiedottamista. Automaatiop\u00e4\u00e4llik\u00f6t ilmoittivat kuitenkin asiakasviestinn\u00e4lle asettamiensa odotusten t\u00e4yttyv\u00e4n ja mielikuvat Protacon Groupista ovat positiivisia. \r\nJohtop\u00e4\u00e4t\u00f6ksen\u00e4 voidaan esitt\u00e4\u00e4, ett\u00e4 Protacon Groupin kannattaisi panostaa markkinointiin potentiaalisten asiakkaiden osalta ja n\u00e4in kehitt\u00e4\u00e4 tunnettuutta. Lis\u00e4ksi vanhoja yhteisty\u00f6kumppaneita ja asiakkaita voisi tiedottaa tietyin v\u00e4liajoin yrityksen tarjoamista palveluista ja ratkaisuista. N\u00e4in tekem\u00e4ll\u00e4 kontaktipinnat pysyisiv\u00e4t tuoreinta ja yhteystiedot ajan tasalla.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Antti Kekola (ankekola) on 2012-05-06 12:16:09.110421. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-05-06T12:16:09Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201205061610.docx: 124033 bytes, checksum: 53e9e123cd36e7afedeb94d4cb49f0ec (MD5)\r\nlicense.html: 4998 bytes, checksum: 845d06e204fec435d3381cb4120fce24 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-05-06T12:16:09Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201205061610.docx: 124033 bytes, checksum: 53e9e123cd36e7afedeb94d4cb49f0ec (MD5)\r\nlicense.html: 4998 bytes, checksum: 845d06e204fec435d3381cb4120fce24 (MD5)\r\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Protacon Group", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakasviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Asiakasviestinn\u00e4n luomat mielikuvat : tarkastelussa Protacon Group", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201205061610", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Puheviestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Speech Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-05-06T12:16:09Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3132", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "puheviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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