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[{"key": "dc.contributor.author", "value": "Hento, Inka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-03-28T04:24:41Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-03-28T04:24:41Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37645", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hento, Inka\r\nElintarvikkeiden verkkokauppa \u2013 motivaatio ostamiseen ja p\u00e4\u00e4t\u00f6ksenteko\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2012, 25 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatin tutkielma\r\nOhjaaja: Sepp\u00e4nen Ville\r\nSuomessa Internetin k\u00e4ytt\u00f6 koko v\u00e4est\u00f6n keskuudessa on noussut 86 prosent-tiin. Internetin suosion my\u00f6t\u00e4 verkkokaupank\u00e4ynti on kasvanut paljon; vuonna 2010 suomalaiset kuluttivat Internet-ostoksiin 9,4 miljardia euroa, kun vuonna 2001 vastaava summa oli vain 0,6 miljardia euroa. Verkkokaupan kasvu on ai-heuttanut my\u00f6s sen, ett\u00e4 eri kaupan alat ovat aloittaneet liiketoiminnan my\u00f6s Internetiss\u00e4. Yksi kaupan ala, joka on my\u00f6s laajentanut toimintansa verkkoon, on elintarvikekauppa. Ruokatavarat ovat kuitenkin yksi hankalimmista verkos-sa myyt\u00e4vist\u00e4 tuoteryhmist\u00e4, sill\u00e4 esimerkiksi tuoretuotteet aiheuttavat haastei-ta logistiikalle.\r\nT\u00e4ss\u00e4 tutkielmassa tarkastellaan elintarvikkeiden verkkokauppaa, siihen liittyvi\u00e4 erityispiirteit\u00e4 ja haasteita, sek\u00e4 kuluttajan motivaatiota ruoan ostami-seen verkosta ja ostop\u00e4\u00e4t\u00f6ksen tekoa. Tutkielma keskittyy sellaisiin elintarvik-keiden verkkokauppoihin, jotka tarjoavat sek\u00e4 tuore- ett\u00e4 kylm\u00e4tuotteita, ei pelk\u00e4st\u00e4\u00e4n kuivatuotteita. Tutkielma on kirjallisuuskatsaus, joka perustuu p\u00e4\u00e4-asiassa aiheesta aiemmin tehtyihin tutkimuksiin.\r\nTutkielmassa havaittiin, ett\u00e4 on selv\u00e4sti tunnistettavissa syit\u00e4, miksi kulut-tajat haluavat ostaa elintarvikkeita verkon kautta. T\u00e4llaisia syit\u00e4 ovat esimerkik-si ajan ja vaivan s\u00e4\u00e4st\u00e4minen. Tutkielmassa havaittiin my\u00f6s tekij\u00f6it\u00e4, jotka vai-kuttavat kuluttajien p\u00e4\u00e4t\u00f6kseen ostaa elintarvikkeita verkosta. T\u00e4llaisia tekij\u00f6it\u00e4 ovat erilaiset tilannetekij\u00e4t, esimerkiksi lasten syntym\u00e4 tai terveysongelmat.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2012-03-28T04:24:41Z\nNo. of bitstreams: 1\nInka Hento.pdf: 359633 bytes, checksum: 67135553083b7d2e16bcc68ac5f0cfbe (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-03-28T04:24:41Z (GMT). No. of bitstreams: 1\nInka Hento.pdf: 359633 bytes, checksum: 67135553083b7d2e16bcc68ac5f0cfbe (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "e-kauppa", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "elintarvikekauppa", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkoruokakauppa", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttaja", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Elintarvikkeiden verkkokauppa \u2013 motivaatio ostamiseen ja p\u00e4\u00e4t\u00f6ksenteko", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201203281491", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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