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[{"key": "dc.contributor.author", "value": "Ylilauri, Maija", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-03-21T13:56:23Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-03-21T13:56:23Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1196263", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37632", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, millaista ravitsemusjournalismia esiintyy Suomen suurimmassa sanomalehdess\u00e4, Helsingin Sanomissa, ja naisten luetuimmassa erikoisaikakauslehdess\u00e4, Hyv\u00e4 Terveys -lehdess\u00e4.\n\nTutkimusaineisto koostui vuoden 2010 Helsingin Sanomista ja Hyv\u00e4 Terveys -lehdist\u00e4 ker\u00e4tyist\u00e4 ruokaa ja ravitsemusta k\u00e4sitelleist\u00e4 jutuista (n=682). Aineisto analysoitiin sis\u00e4ll\u00f6nerittelyll\u00e4, jota varten laadittiin luokittelurunko ja -ohjeet. Aineistosta valittiin osa-aineisto (n=23) diskurssianalyyttist\u00e4 tarkastelua varten. Osa-aineistosta tutkittiin, miten ravitsemusohjeista kerrotaan tutkimuksen kohteena olevissa lehdiss\u00e4 kiinnitt\u00e4m\u00e4ll\u00e4 erityist\u00e4 huomiota jutuissa esiintyviin vakuuttelun ja suostuttelun keinoihin.\n\nSis\u00e4ll\u00f6nerittelyn tuloksena selvisi, ett\u00e4 ruokaa ja ravitsemusta k\u00e4sittelevi\u00e4 juttuja esiintyy l\u00e4pi vuoden keskim\u00e4\u00e4rin jokaisessa Helsingin Sanomien ja Hyv\u00e4 Terveys -lehden numerossa. Ruoanvalmistukseen liittyv\u00e4t jutut ovat ravitsemusaiheista tavallisimpia. Eniten k\u00e4ytettyj\u00e4 tietol\u00e4hteit\u00e4 olivat valtion tutkijat, virkamiehet, tutkimuslaitokset ja virastot. \n\nDiskurssianalyysin tuloksena selvisi, ett\u00e4 ravitsemusjuttuja tehd\u00e4\u00e4n kolmenlaisille lukijoille: yleistiedon p\u00e4ivitt\u00e4jille, ravitsemuksesta kiinnostuneille ja el\u00e4m\u00e4nmuutosta tarvitseville. Toimittajapuheen yleisimm\u00e4t diskurssit olivat melko neutraali uutisdiskurssi sek\u00e4 analyyttinen oppikirjadiskurssi. Yleisin tapa antaa ravitsemusohjeita oli neuvojen antaminen passiivissa tai jollekin kolmannen persoonan henkil\u00f6lle.\n\nTulosten perusteella voidaan todeta, ett\u00e4 terveysasiantuntijoilla on hyv\u00e4t mahdollisuudet vaikuttaa terveysjournalismin sis\u00e4lt\u00f6\u00f6n. Toisaalta toimittajilla on valta m\u00e4\u00e4r\u00e4t\u00e4 juttujen yleiss\u00e4vy, joten toimittajien kouluttamisella voidaan my\u00f6s pyrki\u00e4 kehitt\u00e4m\u00e4\u00e4n terveysjournalismin laatua ja sis\u00e4lt\u00f6\u00e4. Terveysjournalismissa esiintyy paikoitellen oppikirjamaista puhetta, jota voi harkitusti hy\u00f6dynt\u00e4\u00e4 esimerkiksi ravitsemuskasvatuksen oppimateriaalina. \n\nT\u00e4m\u00e4n tutkimuksen tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 esimerkiksi terveysjournalismin tutkimuksen kehitt\u00e4misess\u00e4, toimittajien ja terveysasiantuntijoiden kouluttamisessa sek\u00e4 terveystiedon opetuksessa.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Maija Ylilauri (mapatuki) on 2012-03-21 13:56:23.335711. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2012-03-21T13:56:23Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201203211476.pdf: 633198 bytes, checksum: 34f5fd4769fa539a7eec7d2eac7b8029 (MD5)\nlicense.html: 5006 bytes, checksum: 67e583c6c8209fdda6aa0b1994454f5f (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-03-21T13:56:23Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201203211476.pdf: 633198 bytes, checksum: 34f5fd4769fa539a7eec7d2eac7b8029 (MD5)\nlicense.html: 5006 bytes, checksum: 67e583c6c8209fdda6aa0b1994454f5f (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "87 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Helsingin Sanomat", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Hyv\u00e4 Terveys (aikakauslehti)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ravitsemusjournalismi Helsingin Sanomissa ja Hyv\u00e4 Terveys -lehdess\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201203211476", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Terveystieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Terveyskasvatus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Health Education", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Diskurssianalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.subject.method", "value": "Sis\u00e4ll\u00f6nanalyysi", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2012-03-21T13:56:24Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "50411", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveysjournalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveysviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveystieto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ravitsemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": 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