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[{"key": "dc.contributor.author", "value": "Hakasalo, Linda", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2012-03-14T10:25:49Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2012-03-14T10:25:49Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2012", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/37581", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Hakasalo, Linda\r\nDigitaalisen markkinoinnin hy\u00f6dynt\u00e4minen B2B yrityksiss\u00e4\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2012, 28 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatin tutkielma\r\nOhjaaja(t): Sepp\u00e4nen, Ville\r\nDigitaalinen markkinointi on yh\u00e4 yleistyv\u00e4mpi keino yrityksille markkinoida tuotteitaan ja palveluitaan. T\u00e4ll\u00e4 hetkell\u00e4 B2C-yritykset ovat hy\u00f6dynt\u00e4neet digi-taalista markkinointia enemm\u00e4n kuin B2B-yritykset, vaikka digitaalinen mark-kinointi on eritt\u00e4in tehokas ja edullinen tapa my\u00f6s osana B2B-yrityksen mark-kinointistrategiaa. Digitaalisen markkinoinnin hy\u00f6dynt\u00e4mismahdollisuuksia on olemassa paljon ja n\u00e4it\u00e4 mahdollisuuksia pystyv\u00e4t my\u00f6s B2B-yritykset tehok-kaasti hy\u00f6dynt\u00e4m\u00e4\u00e4n.\r\nT\u00e4ss\u00e4 tutkielmassa k\u00e4sitell\u00e4\u00e4n digitaalisen markkinoinnin hy\u00f6dynt\u00e4mist\u00e4 B2B-yrityksiss\u00e4 pyrkien l\u00f6yt\u00e4m\u00e4\u00e4n keinoja t\u00e4m\u00e4n toteuttamiseen. Lis\u00e4ksi k\u00e4yd\u00e4\u00e4n l\u00e4pi hy\u00f6dynt\u00e4miskeinojen mahdollisia etuja ja haasteita, joita toteuttamisessa ja yll\u00e4pit\u00e4misess\u00e4 voi esiinty\u00e4. Tutkielma on kirjallisuuskatsaus, joka pohjautuu kirjallisuuteen, tieteellisiin artikkeleihin sek\u00e4 tutkimuksiin ja julkaisuihin.\r\nTutkimustuloksista tulee ilmi, ett\u00e4 my\u00f6s B2B-yritykset pystyv\u00e4t tehokkaasti ja edullisesti hy\u00f6dynt\u00e4m\u00e4\u00e4n digitaalista markkinointia muiden perinteisempien markkinointikeinojen ohella. Digitaalista markkinointia hy\u00f6dynt\u00e4ess\u00e4 tulee my\u00f6s ottaa huomioon edut ja haasteet, jotta se toimisi parhaalla mahdollisella tavalla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2012-03-14T10:25:49Z\nNo. of bitstreams: 1\nLinda Hakasalo.pdf: 373789 bytes, checksum: 4d7ded283a49797f93b0a316ba346737 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2012-03-14T10:25:49Z (GMT). No. of bitstreams: 1\nLinda Hakasalo.pdf: 373789 bytes, checksum: 4d7ded283a49797f93b0a316ba346737 (MD5)\n Previous issue date: 2012", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen markkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "B2B-yritys", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hakukonemarkkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viraalimarkkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "elektroninen kaupank\u00e4ynti", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Digitaalisen markkinoinnin hy\u00f6dynt\u00e4minen B2B yrityksiss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201203141440", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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