Corporate identity and internal implementation of a corporate brand

Companies cannot build their strategy on predictable markets anymore ‐ all organizations nowadays need to adapt to change. In the heart of the change lies organizations identity. Corporate identity is closely related to corporate branding. This study focuses on a situation of change in a company wit...

Full description

Bibliographic Details
Main Author:	Koskimies, Virpi
Other Authors:	Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Format:	Master's thesis
Language:	eng
Published:	2011
Subjects:	Corporate identity brand corporate brand identification Yhteisöviestintä Organizational Communication 3131 brändit yrityskuva yritykset
Online Access:	https://jyx.jyu.fi/handle/123456789/37260

Corporate identity and internal implementation of a corporate brand by Koskimies, Virpi

Published 2011

Get full text

Master's thesis

Corporate identity and internal implementation of a corporate brand

Corporate identity and internal implementation of a corporate brand by Koskimies, Virpi

Similar Items