Corporate identity and internal implementation of a corporate brand
Companies cannot build their strategy on predictable markets anymore ‐ all organizations nowadays need to adapt to change. In the heart of the change lies organizations identity. Corporate identity is closely related to corporate branding. This study focuses on a situation of change in a company wit...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/37260 |