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author Koskimies, Virpi
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication 3131
author_facet Koskimies, Virpi Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication 3131 Koskimies, Virpi
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spellingShingle Koskimies, Virpi Corporate identity and internal implementation of a corporate brand Corporate identity brand corporate brand identification brändit yrityskuva yritykset
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title Corporate identity and internal implementation of a corporate brand
title_full Corporate identity and internal implementation of a corporate brand
title_fullStr Corporate identity and internal implementation of a corporate brand Corporate identity and internal implementation of a corporate brand
title_full_unstemmed Corporate identity and internal implementation of a corporate brand Corporate identity and internal implementation of a corporate brand
title_short Corporate identity and internal implementation of a corporate brand
title_sort corporate identity and internal implementation of a corporate brand
title_txtP Corporate identity and internal implementation of a corporate brand
topic Corporate identity brand corporate brand identification brändit yrityskuva yritykset
topic_facet Corporate identity brand brändit corporate brand identification yritykset yrityskuva
url https://jyx.jyu.fi/handle/123456789/37260 http://www.urn.fi/URN:NBN:fi:jyu-201201261078
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