The formation of dominant voice in issue arenas
Abstract The aim of the present study was to map out required changes to current stakeholder thinking in public relations (PR) research and practice for a better suited model for PR professionals. The concept of issue arenas (Luoma-aho & Vos 2009) was adopted for the future direction of stakehol...
| Päätekijä: | |
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2011
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/37210 |
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