Dialogue instead of a monologue advertisers' expectations towards the media
Stakeholders’ expectations can define the future of the media. Due to advertising revenues, producing audiences desirable for advertisers has been considered as a central function of media. Furthermore, it has been claimed that mass media today would not exist without advertisers. If media organizat...
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2011
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/36916 |