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[{"key": "dc.contributor.author", "value": "Koskiniemi, Ville", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-11-08T09:31:54Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-11-08T09:31:54Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1188285", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/36911", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yritykset julkaisevat vuosikertomuksia antaakseen moninaisille sidosryhmilleen tosiasioihin perustuvaa tietoa toiminnastaan. Kuvia k\u00e4ytet\u00e4\u00e4n vuosikertomuksissa moniin tarkoituksiin, mutta erityisesti my\u00f6s luomaan mielikuvia yrityksest\u00e4 ja sen suhteesta ymp\u00e4r\u00f6iv\u00e4\u00e4n yhteiskuntaan. Tutkielmassa on luotu katsaus vuosikertomuksissa esiintyviin kuviin ja graafeihin sek\u00e4 niiden luonteeseen ja tarkoitukseen.\n\tKeskeisen\u00e4 motiivina on ollut tutkia sit\u00e4, ett\u00e4 pyrit\u00e4\u00e4nk\u00f6 n\u00e4ill\u00e4 elementeill\u00e4 vaikuttamaan positiivisesti lukijoiden mielikuviin yrityksest\u00e4.\n\tTutkimusmenetelmin\u00e4 on k\u00e4ytetty niin kvalitatiivisia kuin kvantitatiivisiakin keinoja painotuksen ollessa kvalitatiivisella puolella hermeneuttisen analyysin muodossa. \n\tTutkimus osoittaa, ett\u00e4 p\u00f6rssiyhti\u00f6iden vuosikertomuksissaan k\u00e4ytt\u00e4m\u00e4t kuvat ja graafit ovat vaikutelmallisesti p\u00e4\u00e4asiassa neutraaleja, eik\u00e4 niill\u00e4 siten rakenneta erityisen positiivista mielikuvaa yrityksest\u00e4 ja sen harjoittamasta toiminnasta. Kuvien luokittelu ja niiden sis\u00e4ll\u00e4 olevat hienovaraiset positiiviset tekij\u00e4t, kuten hymy, vaativat kuitenkin tarkempaa tutkimusta, jotta voitaisiin ymm\u00e4rt\u00e4\u00e4 paremmin niiden toimintamekanismeja katsojan kannalta.\n\tTutkimuksen tulos ei t\u00e4ysin vastannut odotettua, sill\u00e4 aikaisempi kansainv\u00e4linen tutkimus antoi viitteit\u00e4 mahdollisista positiivisista vaikutusyrityksist\u00e4.\n\tTutkimuksen puutteet ovat aineiston valintaa ja kuvien luokittelua ohjanneessa subjektiivisuudessa. Toisaalta t\u00e4m\u00e4n tyyppist\u00e4 tutkimusta on l\u00e4hes mahdotonta tehd\u00e4 t\u00e4ysin objektiivisesti \u2013 erityisesti kuvien luokittelussa katsojan oma konteksti on aina osa tilannetta.", "language": null, "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Ville Koskiniemi (vilkoski) on 2011-11-08 09:31:51.745182. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2011-11-08T09:31:54Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-2011110811640.pdf: 5011049 bytes, checksum: 8902f6be1c4f3ffd6064979df2fec9b0 (MD5)\nlicense.html: 4999 bytes, checksum: 933342565d1262b46c590d4ddb6809d7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-11-08T09:31:54Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-2011110811640.pdf: 5011049 bytes, checksum: 8902f6be1c4f3ffd6064979df2fec9b0 (MD5)\nlicense.html: 4999 bytes, checksum: 933342565d1262b46c590d4ddb6809d7 (MD5)\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "63 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "vuosikertomus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "valokuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "graafi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "punctum", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "studium", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Valokuvat ja graafit p\u00f6rssiyhti\u00f6iden vuosikertomuksissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-2011110811640", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": 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"dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Laskentatoimi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Accounting", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2011-11-08T09:31:54Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20421", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimintakertomukset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "valokuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00f6rssiyhti\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "graafinen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "taulukot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "graafinen esitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kaaviot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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