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[{"key": "dc.contributor.author", "value": "Liefveld, Laura", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-03-07T12:01:16Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-03-07T12:01:16Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26641", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Liefveld, Laura\r\nImpulssiostamiseen vaikuttavat tekij\u00e4t Internet-ostoymp\u00e4rist\u00f6ss\u00e4\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2010, 39 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Salo, Markus\r\nT\u00e4m\u00e4n tutkielman tarkoituksena on tarkastella, mit\u00e4 impulssiostamisella tarkoitetaan,\r\nmitk\u00e4 tekij\u00e4t erottavat verkkokaupan ja Internetin ostoymp\u00e4rist\u00f6n\u00e4 perinteisest\u00e4\r\nkauppapaikasta sek\u00e4 mitk\u00e4 eri ostoymp\u00e4rist\u00f6n ulkoiset tekij\u00e4t vaikuttavat\r\nkuluttajien impulssiostamiseen Internet-ostoymp\u00e4rist\u00f6ss\u00e4.\r\nImpulssiostamista perinteisess\u00e4 ostoymp\u00e4rist\u00f6ss\u00e4 on tutkittu jo useiden vuosikymmenien\r\najan, jonka aikana n\u00e4k\u00f6kulmat ilmi\u00f6n tutkimiseen ovat vaihdelleet\r\nsen ymm\u00e4rt\u00e4misest\u00e4 ja tarkemmasta m\u00e4\u00e4rittelyst\u00e4 siihen vaikuttavien tekij\u00f6iden\r\ntunnistamiseen. Impulssiostamisen k\u00e4sitteellinen m\u00e4\u00e4rittely on eri tutkijoiden\r\nkesken viel\u00e4kin hieman ep\u00e4selv\u00e4, mutta tiivistettyn\u00e4 sen voidaan sanoa\r\ntarkoittavan hetken mielijohteesta tapahtuvaa ostamista.\r\nInternet-ostoymp\u00e4rist\u00f6ss\u00e4 ilmenev\u00e4\u00e4 impulssiostamista on tutkittu verrattain\r\nv\u00e4h\u00e4n, vaikka sill\u00e4 on t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 iso ja alati kasvava osuus kuluttajien ostok\u00e4ytt\u00e4ytymisess\u00e4.\r\nPerinteiseen ostoymp\u00e4rist\u00f6\u00f6n suunnattua tutkimusta ei voi\r\nkokonaisuudessaan soveltaa verkkoymp\u00e4rist\u00f6\u00f6n, sill\u00e4 mm. informaatioteknologian\r\ntoimiminen j\u00e4lleenmyyj\u00e4n ja kuluttajan v\u00e4lik\u00e4ten\u00e4 sek\u00e4 teknologian\r\nmahdollistama aika- ja paikkarajoitteiden poistuminen luovat huomattavan\r\neron perinteiseen ostoymp\u00e4rist\u00f6\u00f6n verrattuna. Monet tutkijat ovatkin osoittaneet\r\ntarpeen verkkoimpulssiostamisen perustavanlaatuiselle tutkimiselle.\r\nTutkielma on toteutettu kirjallisuuskatsauksena erilaista tieteellist\u00e4 aineistoa\r\ntutkien, hy\u00f6dynt\u00e4en ja yhdistellen. N\u00e4iden eri l\u00e4hteiden perusteella s\u00e4hk\u00f6isess\u00e4\r\nostoymp\u00e4rist\u00f6ss\u00e4 impulssiostamiseen vaikuttavat tekij\u00e4t on jaettu Internetostoymp\u00e4rist\u00f6n\r\nyleisluontoisiin ominaisuuksiin sek\u00e4 yksitt\u00e4isen verkkokaupan\r\nsis\u00e4lt\u00e4miin vihjeisiin. Keskeisen\u00e4 tuloksena voidaan pit\u00e4\u00e4 sit\u00e4, ett\u00e4 sek\u00e4 Internet-\r\nostoymp\u00e4rist\u00f6n yleisluontoisista ominaisuuksista johtuvia ett\u00e4 yksitt\u00e4isen\r\nverkkokaupan sis\u00e4lt\u00e4mi\u00e4 impulssiostamiseen vaikuttavia ulkoisia tekij\u00f6it\u00e4 on\r\nlukuisia. Monet niist\u00e4 my\u00f6s puoltavat selv\u00e4sti Interneti\u00e4 perinteist\u00e4 kauppapaikkaa\r\nenemm\u00e4n impulssiostamiseen kannustavana ymp\u00e4rist\u00f6n\u00e4, mik\u00e4 my\u00f6s\r\nj\u00e4lleenmyyjien on syyt\u00e4 ottaa huomioon.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "301214/MLH: Ollut aiemmin rajatussa k\u00e4yt\u00f6ss\u00e4. Tekij\u00e4 pyyt\u00e4nyt avaamista. Ks. liitteen\u00e4 oleva lupakirje.", "language": "", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-03-07T10:26:11Z\r\nNo. of bitstreams: 1\r\nLaura.Liefveld.pdf: 285114 bytes, checksum: 9e37e8a56f6c10f0169ad47ae154a75d (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-03-07T12:01:16Z (GMT) No. of bitstreams: 1\r\nLaura.Liefveld.pdf: 285114 bytes, checksum: 9e37e8a56f6c10f0169ad47ae154a75d (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-03-07T12:01:16Z (GMT). No. of bitstreams: 1\r\nLaura.Liefveld.pdf: 285114 bytes, checksum: 9e37e8a56f6c10f0169ad47ae154a75d (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Internet-ostoymp\u00e4rist\u00f6", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkoliiketoiminta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "impulssiostaminen", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "j\u00e4lleenmyyj\u00e4", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttaja", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Impulssiostamiseen vaikuttavat tekij\u00e4t Internet-ostoymp\u00e4rist\u00f6ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201103071863", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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