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[{"key": "dc.contributor.author", "value": "Kuusinen, Tuomo", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2011-02-24T05:36:08Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2011-02-24T05:36:08Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2011", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/26589", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuusinen, Tuomo Oskari\r\nCRM-strategian implementoinnin haasteet\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2011, 27 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja(t): Sepp\u00e4nen, Ville\r\nYritysten ajattelumallit ovat alkaneet massatuotannon vallankumouksen j\u00e4lkeen\r\nsiirty\u00e4 takaisin kohti henkil\u00f6kohtaisempaa kohtaamista asiakkaan kanssa.\r\nT\u00e4t\u00e4 asiakaskeskeist\u00e4 liiketoimintaa kutsutaan yleisesti nimell\u00e4 Customer Relationship\r\nManagement, joka lyhennet\u00e4\u00e4n usein CRM. Tutkielmassa selitet\u00e4\u00e4n\r\nmonisyist\u00e4 CRM-k\u00e4sitett\u00e4 ja k\u00e4sitell\u00e4\u00e4n sit\u00e4 kokonaisvaltaisena strategiana, eik\u00e4\r\npelk\u00e4st\u00e4\u00e4n tietoj\u00e4rjestelm\u00e4n\u00e4. Pohjustuksena strategian hy\u00f6dyllisyydelle tuodaan\r\nesiin tutkimusten perusteella havaittuja hy\u00f6tyj\u00e4, kuten asiakaspalvelun ja\r\nmarkkinoinnin tehostumista. Yleisimmin esiintyneit\u00e4 haasteita esitell\u00e4\u00e4n ja tavoitteena\r\non l\u00f6yt\u00e4\u00e4 ratkaisuja yleisimpiin ongelmiin. Tutkimusmenetelm\u00e4n\u00e4\r\nk\u00e4ytet\u00e4\u00e4n kirjallisuuskatsausta. Tuloksina l\u00f6ydet\u00e4\u00e4n erilaisia ohjenuoria ja asioita\r\njoihin tulee kiinnitt\u00e4\u00e4 erityist\u00e4 huomiota strategiaimplementoinnin onnistumisen\r\ntakaamiseksi.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2011-02-23T08:55:54Z\r\nNo. of bitstreams: 1\r\nTuomo.Kuusinen.pdf: 351171 bytes, checksum: 4737805bbca07b88f02efdc7b5d8017c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@jyu.fi) on 2011-02-24T05:36:08Z (GMT) No. of bitstreams: 1\r\nTuomo.Kuusinen.pdf: 351171 bytes, checksum: 4737805bbca07b88f02efdc7b5d8017c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2011-02-24T05:36:08Z (GMT). No. of bitstreams: 1\r\nTuomo.Kuusinen.pdf: 351171 bytes, checksum: 4737805bbca07b88f02efdc7b5d8017c (MD5)\r\n Previous issue date: 2011", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuudenhallinta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strategia", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "haasteet", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "CRM-strategian implementoinnin haasteet", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201102231806", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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