Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

Social marketing doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

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This study examined social marketing and related dimensions by looking at case campaigns of three Finnish organizations of the public, business and civic sector. Marketing on these sectors is about behavioral influence, but has diverse characteristics. The aims of the research were to clarify the...

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Bibliographic Details
Main Author: Lahtinen, Emmi
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2010
Subjects:
sosiaalinen markkinointi
Yhteisöviestintä
Organizational Communication
3131
markkinointiviestintä
sosiaalinen vastuu
kampanjat
sosiaalinen muutos
Online Access: https://jyx.jyu.fi/handle/123456789/26565

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