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[{"key": "dc.contributor.author", "value": "Sohlo, Pirjo", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2010-05-31T08:35:00Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2010-05-31T08:35:00Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2010", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1130079", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/23890", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena on selvitt\u00e4\u00e4 kulttuurille artikuloitua paikkaa Oulun kaupunkisuunnitteluun vaikuttavissa innovatiivisuutta painottavissa strategioissa, joita ovat t\u00e4ss\u00e4 Oulun kaupunkistrategia, Oulu Inspiroi \u2013 Innovaatiosrategia, Oulu Triple Helix \u2013strategia sek\u00e4 Kasvu 2006 \u2013sopimus. Tutkimuksen tavoitteen ollessa selvitt\u00e4\u00e4 kulttuurille annettuja merkityksi\u00e4 strategia-asiakirjoissa mit\u00e4\u00e4n annettua kulttuurik\u00e4sityst\u00e4 en t\u00e4ss\u00e4 ota, vaan annan tekstin artikuloida kulttuurin merkityksi\u00e4. Artikulaatioteorian viitekehys on Ernesto Laclaulta ja Chantal Mouffelta omaksuttu diskurssiteoria, jonka kautta on mahdollista selvitt\u00e4\u00e4 diskursiivisen todellisuuden kyseenalaistamattomia taustalogiikoita ja t\u00e4t\u00e4 kautta tuoda esiin strategisen suunnittelun vaihtoehtoja. T\u00e4m\u00e4 vaihtoehto on t\u00e4ss\u00e4 tutkimuksessa kulttuurin keski\u00f6ksi ottava n\u00e4k\u00f6kulma; puhutaan my\u00f6s kulttuurisesta suunnittelusta.\n\nKunnat ja varsinkin kaupungit ovat kasvavan vetovoimakilpailun my\u00f6t\u00e4 p\u00e4\u00e4tyneet br\u00e4nd\u00e4\u00e4m\u00e4\u00e4n itse\u00e4\u00e4n ulosp\u00e4in investoinneille ja koulutetulle v\u00e4elle houkuttelevaksi. Juuri t\u00e4ss\u00e4 piilee kaupunkibr\u00e4nd\u00e4yksen ja kaupungin strategisen suunnittelun v\u00e4linen suhde. Br\u00e4nd\u00e4yksen kautta erotutaan muista, ja siten kaupungit profiloituvat milloin esimerkiksi teknologia- tai kulttuurikaupungeiksi. Tapaukseni Oulun historia on erityisen teknologiapainotteinen, joka on vaikuttanut niin kaupungin strategiseen suunnitteluun kuin kaupunkimarkkinoinnissa k\u00e4ytett\u00e4v\u00e4\u00e4n br\u00e4ndiinkin. T\u00e4m\u00e4 on perustelu case-valinnalleni.\n\nTutkimuksen tulokset osoittavat, ett\u00e4 Oulun diskursiivinen todellisuus on laaja-alaistunut teknologiasta muihin kasvualoihin, mutta t\u00e4m\u00e4n kasvumentaliteetin my\u00f6t\u00e4 kulttuurille asetetaan kovia tuottavuusodotuksia ja se t\u00e4llaisen ajattelun perusteella kapea-alaistuu. Tuloksissa tuon esille talousl\u00e4ht\u00f6isyydelle vaihtoehtoisen kulttuuril\u00e4ht\u00f6isen artikulaation kiinnekohdan kaupunkisuunnittelussa.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Pirjo Sohlo (pijosohl) on 2010-05-31 08:34:58.623757. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2010-05-31T08:35:00Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201005311969.pdf: 1064773 bytes, checksum: 2e23a4aa5294024558aa6a3a5796f90d (MD5)\nlicense.html: 5088 bytes, checksum: f693260fbbe1bf056af414367a28f224 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2010-05-31T08:35:00Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201005311969.pdf: 1064773 bytes, checksum: 2e23a4aa5294024558aa6a3a5796f90d (MD5)\nlicense.html: 5088 bytes, checksum: f693260fbbe1bf056af414367a28f224 (MD5)\n Previous issue date: 2010", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "94 sivua", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kaupunkibr\u00e4nd\u00e4ys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaatiopolitiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "luova talous", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulttuuripolitiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kulttuurinen suunnittelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kulttuurin paikka oululais-innovatiivisessa kaupunkibr\u00e4nd\u00e4yksess\u00e4 : diskurssiteoreettinen analyysi Oulun kaupunkisuunnitteluun vaikuttavista strategioista", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201005311969", "language": null, 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