Developing sponsorship marketing Finnish perspective
This thesis deals with sponsorship marketing development in sport in Finnish marketplace and aims to study how sponsoring companies perceive the current situation of the sponsorship marketing, and the main issues sponsored targets should take into account in their product development to meet sponsor...
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2010
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/23533 |
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Developing sponsorship marketing : Finnish perspective
Julkaistu 2010
JYX-julkaisuarkisto / JYX Digital Archive
Pro gradu