Developing sponsorship marketing : Finnish perspective

Developing sponsorship marketing Finnish perspective

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This thesis deals with sponsorship marketing development in sport in Finnish marketplace and aims to study how sponsoring companies perceive the current situation of the sponsorship marketing, and the main issues sponsored targets should take into account in their product development to meet sponsor...

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Bibliographic Details
Main Author: Korkka, Ville
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2010
Subjects:
Sport marketing
Sponsorship
Sport commercialization
Liikunnan yhteiskuntatieteet
Social Sciences of Sport
5032
urheilu
markkinointi
sponsorointi
Online Access: https://jyx.jyu.fi/handle/123456789/23533

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