Developing sponsorship marketing Finnish perspective

This thesis deals with sponsorship marketing development in sport in Finnish marketplace and aims to study how sponsoring companies perceive the current situation of the sponsorship marketing, and the main issues sponsored targets should take into account in their product development to meet sponsor...

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Bibliographic Details
Main Author:	Korkka, Ville
Other Authors:	Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format:	Master's thesis
Language:	eng
Published:	2010
Subjects:	Sport marketing Sponsorship Sport commercialization Liikunnan yhteiskuntatieteet Social Sciences of Sport 5032 urheilu markkinointi sponsorointi
Online Access:	https://jyx.jyu.fi/handle/123456789/23533

Developing sponsorship marketing : Finnish perspective by Korkka, Ville, kirjoittaja

Published 2010

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis

Developing sponsorship marketing Finnish perspective

Developing sponsorship marketing : Finnish perspective by Korkka, Ville, kirjoittaja

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