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[{"key": "dc.contributor.author", "value": "Lahtinen, Ville", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-09-11T06:46:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-09-11T06:46:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2008", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/21758", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tietoj\u00e4rjestelm\u00e4tieteen kandidaatintutkielma\r\nMielikuvilla, imagolla ja maineella on yh\u00e4 suurempi merkitys yrityksen liiketoiminnalle.\r\nMerkityksen kasvua on tehostanut teknologinen kehitys ja varsinkin\r\nInternetin kehitys vuorovaikutuksellisemmaksi ja kaksisuuntaisemmaksi.\r\nNyky\u00e4\u00e4n puhutaankin paljon sosiaalisesta mediasta. T\u00e4ss\u00e4 kirjallisuuskatsauksessa\r\ntutkittiin yhden sosiaalisen median sovelluksen, blogien, vaikutusta organisaation\r\nmaineeseen ja maineenhallintaan.\r\nBlogi m\u00e4\u00e4riteltiin tutkimuksessa verkkosivustoksi, jolle kootut erilliset, p\u00e4iv\u00e4tyt\r\nmerkinn\u00e4t ovat j\u00e4rjestettyin\u00e4 kronologisesti. Blogit linkittyv\u00e4t toisiin blogeihin\r\nja blogimerkint\u00f6j\u00e4 voidaan yleens\u00e4 kommentoida. Organisaatioblogin todettiin\r\nolevan blogin alak\u00e4site, mutta organisaatioblogit ovat tavoitekeskeisempi\u00e4, ja\r\nne jakautuvat eri alatyyppeihin sen mukaan, kuka niit\u00e4 yll\u00e4pit\u00e4\u00e4 organisaatiossa.\r\nLis\u00e4ksi organisaatioblogit voi jaotella ryhmiin julkaisemisen kontrolloinnin\r\nasteen perusteella.\r\nMaineen todettiin olevan moniulotteinen k\u00e4site, jota voidaan tarkastella ainakin\r\nomaisuuden, arvioinnin, tietoisuuden, tarinoiden ja kansalaisuus-metaforan\r\nkautta. Osa m\u00e4\u00e4ritelmist\u00e4 on p\u00e4\u00e4llekk\u00e4isi\u00e4 tai ristiriitaisia. Tutkimuksessa maine\r\nk\u00e4sitettiin sidosryhmien kertomien, arvottavien tarinoiden joukoksi, joka\r\nuudistuu jatkuvasti. Lis\u00e4ksi maineen todettiin perustuvan todellisille teoille.\r\nMaineenhallinnan todettiin olevan strategista toimintaa, joka vaikuttaa organisaation\r\ntekoihin ja viestint\u00e4\u00e4n sidosryhmien kanssa.\r\nOrganisaatioblogeilla ja maineella havaittiin paljon yhtym\u00e4kohtia. Tutkimuksen\r\ntuloksena todettiin, ett\u00e4 organisaatioblogit voivat lis\u00e4t\u00e4 organisaation n\u00e4kyvyytt\u00e4,\r\njoka t\u00e4rke\u00e4\u00e4 maineen muodostumiselle. Lis\u00e4ksi todettiin, ett\u00e4 blogit\r\nvoivat my\u00f6s auttaa muodostamaan suhteita sidosryhmien kanssa. Organisaatioblogeilla\r\nvoi alustaa ja ottaa osaa blogien verkostossa k\u00e4yt\u00e4v\u00e4\u00e4n keskusteluun.\r\nOrganisaatioblogia voi siis k\u00e4ytt\u00e4\u00e4 maineenhallinnan v\u00e4lineen\u00e4. Organisaatioblogeilla\r\ntodettiin olevan inhimillisen \u00e4\u00e4nen s\u00e4vy, joka puuttuu organisaation\r\nnormaaleilta verkkosivustoilta ja joka lis\u00e4\u00e4 luottamusta.\r\n\u00a0\u00a0\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2009-09-07T06:22:23Z\r\nNo. of bitstreams: 2\r\nVille.Lahtinen.pdf: 1489859 bytes, checksum: 4058d7c7140dfbb06878c8c09c867643 (MD5)\r\nlicense.xml: 4333 bytes, checksum: baaa2e11ce7877b486e6f152fcb6e600 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@cc.jyu.fi) on 2009-09-11T06:46:26Z (GMT) No. of bitstreams: 2\r\nlicense.xml: 4333 bytes, checksum: baaa2e11ce7877b486e6f152fcb6e600 (MD5)\r\nVille.Lahtinen.pdf: 1489859 bytes, checksum: 4058d7c7140dfbb06878c8c09c867643 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-09-11T06:46:26Z (GMT). No. of bitstreams: 2\r\nlicense.xml: 4333 bytes, checksum: baaa2e11ce7877b486e6f152fcb6e600 (MD5)\r\nVille.Lahtinen.pdf: 1489859 bytes, checksum: 4058d7c7140dfbb06878c8c09c867643 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatioblogit", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maineenhallinta", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maine", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "blogit", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Organisaatioblogien vaikutuksia organisaation maineeseen ja maineenhallintaan", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200909073887", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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