| fullrecord |
[{"key": "dc.contributor.author", "value": "Herranen, Sonja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-03-16T06:18:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-03-16T06:18:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2005", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/19652", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa kartoitetaan asiakkuudenhallinta- eli CRM j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6nottoon liittyvi\u00e4 ongelmia kirjallisuuskatsauksena. Tutkimuksessa kar-toitetaan aluksi CRM k\u00e4site, asiakkuudenhallinnan taustoja sek\u00e4 kuinka tieto-j\u00e4rjestelm\u00e4t liittyv\u00e4t asiakkuudenhallintaan. Lis\u00e4ksi tutkielmassa kartoitetaan CRM j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6nottoon liittyvi\u00e4 ongelmakohtia.\r\nTutkimuksen aihepiiri liittyy olennaisesti yrityksen johtamiseen liittyviin seik-koihin, asiakkuuksienhallintaan, tietoj\u00e4rjestelmiin sek\u00e4 niiden projekteihin. Ai-he on kiinnostava, sill\u00e4 tutkimuksen kohteena olevalla tietoj\u00e4rjestelm\u00e4ll\u00e4 usko-taan olevan merkitt\u00e4vi\u00e4 hy\u00f6tyj\u00e4 yrityksen liiketoiminnalle. Tulokset j\u00e4rjestel-m\u00e4n k\u00e4ytt\u00f6\u00f6notoista ovat kuitenkin toisistaan poikkeavia; Osa yrityksist\u00e4 on onnistunut j\u00e4rjestelm\u00e4n avulla kasvattamaan kannattavuuttaan ja asiakastyyty-v\u00e4isyytt\u00e4\u00e4n. Enemmist\u00f6 CRM:n k\u00e4ytt\u00f6\u00f6notoista on kuitenkin ep\u00e4onnistunut.\r\nTutkimuksen keskeisin tulos oli, ettei voida m\u00e4\u00e4ritell\u00e4 yksitt\u00e4ist\u00e4 tekij\u00e4\u00e4, joka aiheuttaisi k\u00e4ytt\u00f6\u00f6noton ep\u00e4onnistumisen, vaan useampi syy vaikutti tilantee-seen. Tutkimuksen tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 esimerkiksi yrityksess\u00e4, jossa pohditaan CRM j\u00e4rjestelm\u00e4\u00e4n siirtymist\u00e4.\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2009-03-13T10:43:17Z\r\nNo. of bitstreams: 2\r\nSonja Herranen.pdf: 141621 bytes, checksum: 7a09496f1995ecc7d2194fc35ec071b5 (MD5)\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@cc.jyu.fi) on 2009-03-16T06:18:50Z (GMT) No. of bitstreams: 2\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)\r\nSonja Herranen.pdf: 141621 bytes, checksum: 7a09496f1995ecc7d2194fc35ec071b5 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-03-16T06:18:50Z (GMT). No. of bitstreams: 2\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)\r\nSonja Herranen.pdf: 141621 bytes, checksum: 7a09496f1995ecc7d2194fc35ec071b5 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "CRM", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Customer relationship management", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuudenhallinta", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tietoj\u00e4rjestelm\u00e4t", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "CRM -j\u00e4rjestelmien k\u00e4ytt\u00f6\u00f6nottoon liittyv\u00e4t haasteet", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200903131121", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
|