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[{"key": "dc.contributor.author", "value": "Heikkinen, Niina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2009-03-15T13:35:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2009-03-15T13:35:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2005", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/19644", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Webpalvelun menestymisen kannalta on t\u00e4rke\u00e4\u00e4 huomioda sen k\u00e4ytt\u00e4jien eli\r\nasiakkaiden tyytyv\u00e4isyys. eCRM (electronic customer relationship management) on\r\nmarkkinoinnin l\u00e4hestymistapa, jonka avulla asiakastyytyv\u00e4isyytt\u00e4 on tarkoitus parantaa\r\nwebpalveluissa tavoitteena kohottaa asiakasuskollisuutta ja sit\u00e4 kautta yrityksen tuottoa.\r\nT\u00e4ss\u00e4 tutkielmassa perehdyt\u00e4\u00e4n eCRM-strategiaan sek\u00e4 asiakastyytyv\u00e4isyyden\r\nsyntymiseen webpalveluissa. Tutkielman p\u00e4\u00e4tutkimusongelmana on selvitt\u00e4\u00e4, mik\u00e4\r\nmerkitys eCRM:ll\u00e4 on asiakastyytyv\u00e4isyydelle ja mitk\u00e4 tekij\u00e4t yleens\u00e4kin vaikuttavat\r\nasiakastyytyv\u00e4isyyden syntyyn webpalveluissa. T\u00e4m\u00e4n lis\u00e4ksi on tarkoitus selvitt\u00e4\u00e4\r\neCRM-k\u00e4sitteen taustaa ja menetelmi\u00e4.\r\nTutkimusongelmaa l\u00e4hestyt\u00e4\u00e4n kirjallisuuskatsauksen avulla. Tutkielman alkuosan\r\nsis\u00e4lt\u00f6 on kuvaus eCRM:n tavoitteista, taustasta sek\u00e4 menetelmist\u00e4. Tutkielman\r\nloppuosassa on selvitetty mink\u00e4laiset tekij\u00e4t vaikuttavat asiakastyytyv\u00e4isyyden\r\nsyntymiseen webpalveluissa. Tuloksena on, ett\u00e4 eCRM:ll\u00e4 on yleisesti ottaen\r\npositiivinen vaikutus asiakastyytyv\u00e4isyyteen. Vaikutus asiakastyytyv\u00e4isyyteen on\r\nominaisuudesta riippuen voimakkaampi tai heikompi, ja vaikutus voi my\u00f6s vaihdella\r\najan my\u00f6t\u00e4 ja toimialasta riippuen. eCRM:ll\u00e4 ei ole kuitenkaan v\u00e4ltt\u00e4m\u00e4tt\u00e4 vaikutusta\r\nmyynnin m\u00e4\u00e4r\u00e4\u00e4n, joten perusasiaa eli myyt\u00e4v\u00e4n tuotteen tai palvelun laatua ja\r\nominaisuuksia ei pid\u00e4 unohtaa.\u00a0", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2009-03-12T13:33:31Z\r\nNo. of bitstreams: 2\r\nNiina Heikkinen.pdf: 244482 bytes, checksum: 203482baafa2af101adc7e02cc44fcca (MD5)\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Approved for entry into archive by Marja-Leena Harjuniemi(mharjuni@cc.jyu.fi) on 2009-03-15T13:35:58Z (GMT) No. of bitstreams: 2\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)\r\nNiina Heikkinen.pdf: 244482 bytes, checksum: 203482baafa2af101adc7e02cc44fcca (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2009-03-15T13:35:58Z (GMT). No. of bitstreams: 2\r\nlicense.xml: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)\r\nNiina Heikkinen.pdf: 244482 bytes, checksum: 203482baafa2af101adc7e02cc44fcca (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "eCRM", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CRM", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Customer relations management", "language": "en", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuudenhallinta", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suhdemarkkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakastyytyv\u00e4isyys", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkopalvelut", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "eCRM:n vaikutus asiakastyytyv\u00e4isyyteen webpalveluissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-200903121109", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Luettavissa tekij\u00e4noikeudellisista syist\u00e4 vain Jyv\u00e4skyl\u00e4n yliopiston Tietojenk\u00e4sittelytieteiden laitoksella.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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