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[{"key": "dc.contributor.advisor", "value": "Valentini, Chiara", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Aarnio, Nelli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Halmetoja, Terhi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-19T08:40:11Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-19T08:40:11Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103785", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The internationalization of Finland\u2019s labor market, especially the capital region, creates both\nopportunities and new challenges for employers in managing international talent and navigating\nculturally diverse communication practices. Employer branding is a widely used activity in\norganizations for enhancing employer image and attractiveness. This thesis aims to provide a\npreliminary understanding of how organizations in Finland can tailor their employer branding\nstrategies to appeal to a diverse and talented workforce, ensuring competitiveness and success in\nan evolving, globalizing labor market.\nThis research was conducted as 4 focus groups: 2 for Finnish students, 2 for international students.\nThe participants were Finnish and international students studying business in their final years of\nstudy at the University of Jyv\u00e4skyl\u00e4 in Finland. Each group size is 4-6 participants. The focus\ngroups were asked to discuss what items of Berthon et al. (2005) Employer Attractiveness Scale\nthey find more or less important when considering their employer of choice.\nThe results of this study provide valuable insights into the variance and importance of tailoring\nemployer branding strategies to meet the diverse expectations of both local and international\nbusiness students providing more evidence to the findings from previous international studies.\nThe findings highlight that while certain values, such as social relationships and development\nopportunities, are appreciated universally, there are clear distinctions in what different groups\nperceive as attractive in an employer. The results differed significantly between Finnish and\ninternational students. These insights underscore a crucial need for companies operating in\nFinland, or aiming to attract international talent, to refine their employer branding with\nintercultural awareness.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Suomen ty\u00f6markkinoiden kansainv\u00e4listyminen luo ty\u00f6nantajille sek\u00e4 uusia mahdollisuuksia ett\u00e4\nhaasteita kansainv\u00e4lisen osaamisen johtamisessa ja kulttuurisesti monimuotoisen viestinn\u00e4n\nhallinnassa. Ty\u00f6nantajamielikuvan rakentaminen (employer branding) on laajalti k\u00e4ytetty\ntoiminto ty\u00f6nantajakuvan vahvistamiseen ja ty\u00f6nantajan houkuttelevuuden parantamiseen.\nT\u00e4m\u00e4 pro gradu -tutkielma pyrkii tarjoamaan alustavan ymm\u00e4rryksen siit\u00e4, miten suomalaiset\norganisaatiot voivat r\u00e4\u00e4t\u00e4l\u00f6id\u00e4 ty\u00f6nantajabr\u00e4nd\u00e4ys strategiansa vetoamaan monimuotoiseen ja\nlahjakkaaseen ty\u00f6voimaan varmistaen n\u00e4in kilpailukykyns\u00e4 ja menestyksens\u00e4 muuttuvilla,\nglobalisoituvilla ty\u00f6markkinoilla.\nTutkimuksessa toteutettiin nelj\u00e4 fokusryhm\u00e4haastattelua: kaksi suomalaisille opiskelijoille ja\nkaksi kansainv\u00e4lisille opiskelijoille. Osallistujat olivat suomalaisia ja kansainv\u00e4lisi\u00e4\nkauppatieteiden opintojen loppuvaiheessa olevia opiskelijoita Jyv\u00e4skyl\u00e4n yliopistosta. Kussakin\nryhm\u00e4ss\u00e4 oli 4\u20136 osallistujaa. Ryhmi\u00e4 pyydettiin keskustelemaan siit\u00e4, mitk\u00e4 Berthon et al. (2005)\nEmployer Attractiveness Scale -mittarin osa-alueet olivat heille t\u00e4rkeit\u00e4 tai v\u00e4hemm\u00e4n t\u00e4rkeit\u00e4\narvioidessaan potentiaalisen ty\u00f6nantajan houkuttelevuutta.\nTutkimuksen tulokset tarjoavat arvokasta tietoa siit\u00e4, miten ty\u00f6nantajabr\u00e4nd\u00e4ys strategioita tulisi\nmuokata vastaamaan sek\u00e4 paikallisten ett\u00e4 kansainv\u00e4listen kauppatieteiden opiskelijoiden\nerilaisia odotuksia. Tulokset tukevat samalla aiempien kansainv\u00e4listen tutkimusten havaintoja.\nTulokset osoittavat, ett\u00e4 vaikka tietyt arvot, kuten sosiaaliset suhteet ja kehittymismahdollisuudet,\novat yleisesti arvostettuja, ryhmien v\u00e4lill\u00e4 on selkeit\u00e4 eroja siin\u00e4, mitk\u00e4 piirteet korostuvat\nhoukuttelevina. Suomalaisten ja kansainv\u00e4listen opiskelijoiden v\u00e4lill\u00e4 oli merkitt\u00e4vi\u00e4 eroja\ntulosten suhteen. N\u00e4m\u00e4 havainnot korostavat tarvetta sille, ett\u00e4 Suomessa toimivien tai\nkansainv\u00e4list\u00e4 osaamista tavoittelevien yritysten on kehitett\u00e4v\u00e4 ty\u00f6nantajabr\u00e4ndej\u00e4\nkulttuurienv\u00e4lisen ymm\u00e4rryksen pohjalta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-06-19T08:40:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-19T08:40:11Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "98", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Branding an employer as attractive to Finnish and international business students", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506195570", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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