Branding an employer as attractive to Finnish and international business students

The internationalization of Finland’s labor market, especially the capital region, creates both opportunities and new challenges for employers in managing international talent and navigating culturally diverse communication practices. Employer branding is a widely used activity in organizations for...

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Bibliographic Details
Main Authors: Aarnio, Nelli, Halmetoja, Terhi
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2025
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/103785