Impact of augmented reality virtual try-on applications on customer sentiment
The purpose of this master’s thesis is to examine the impact of virtual try-on MAR applications on customer sentiment. Despite the continuous development and growth of eCommerce, online shopping is challenged with the inability to try-on items. As a result, a promising solution called mobile augment...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/103593 |