Consumers' identification of greenwashing in corporate marketing
This thesis examines how consumers can identify the greenwashing of corporate marketing communications and what factors influence this ability. The research is based on a qualitative study using semi-structured thematic interviews with ten participants, the target audience for environmental claims t...
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/103518 |