The Impact of Human Faces on Social Media Engagement: A Comparative Study of Premium and Economy Automobile Brands Across Multiple Platforms
Social media is a central channel for automobile communication, and it has profoundly changed how brands interact with their audiences. Although prior literature has already established that human faces can have a positive impact on engagement in industries like fashion and technology, the effective...
| Päätekijä: | |
|---|---|
| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
|
| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/103352 |