The Impact of Human Faces on Social Media Engagement: A Comparative Study of Premium and Economy Automobile Brands Across Multiple Platforms
Social media is a central channel for automobile communication, and it has profoundly changed how brands interact with their audiences. Although prior literature has already established that human faces can have a positive impact on engagement in industries like fashion and technology, the effective...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/103352 |