Consumer experiences with personalized marketing and communication in e-commerce
The rise of digital advancements and strategies utilizing data has shifted how companies and brands engage consumers. This can be witnessed particularly through personalized marketing and communication in e-commerce. Despite these advancements, concerns about personal data privacy and intrusiveness...
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/103196 |