The cultural challenges that Finnish companies face when internationalizing into the North American markets and how to overcome them: A qualitative study
Abstract The world is not as divided as it once was, and firm internationalization is becoming commonplace. Many Finnish companies are seeking to internationalize into the North American (NA) markets; however, their efforts may be hindered by the level of cultural distance between NA and Finland wh...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/103195 |