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[{"key": "dc.contributor.advisor", "value": "Valentini, Chiara", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Styrman, Ekaterina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-03T13:49:24Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-03T13:49:24Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103032", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This study aims to investigate a specific type of crisis named scansis, which was recently introduced by crisis communication researchers. Scansis, as a crisis type, differentiates itself by evoking strong moral outrage among the public (Coombs et al., 2018). This study seeks to understand scansis through a case study of the French luxury fashion brand Balenciaga and its two ad campaigns. The company's ad campaigns in November 2022 sparked negative conversations about the brand in both social and traditional media.\n\nThe social media environment has evolved into a fast-paced and dynamic space, allowing content to spread rapidly and creating new challenges for organisations to manage their messages. In the context of crisis communication, social media plays a role in generating, spreading, and escalating crises. Crises have always existed, particularly catastrophes, data leaks, and other types of crises that threaten the core values of organisations. Crises that threaten an organisation's reputation have become much more common with the rise of new social media platforms. This is compounded by the large amount of information readily available within seconds through search engines, traditional media, and social media.\n\nThe nature of the study follows a qualitative research design, and the research material was collected through netnography of the company's external communication and social media content created by users. Both sides of the crisis are examined in this thesis, including the crisis response strategies employed by Balenciaga and the emotional and behavioural reactions of the public. Crisis response strategies are analysed through two theories, Situational Crisis Communication Theory by Coombs (2019) and Image Repair Theory by Benoit (1995). The results of this master's thesis indicate that Balenciaga employed diverse crisis response strategies, primarily excuses, apologies, minimisation, and corrective actions. Findings regarding public perception revealed that emotions such as anger, disgust, and distancing from the company were dominating among the public.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 pro gradu -tutkielma keskittyy tutkimaan kriisiviestinn\u00e4ss\u00e4 hiljattain esitetty\u00e4 kriisimuotoa nimelt\u00e4 scansis. Kriisityyppin\u00e4 scansis eroaa muista kriiseist\u00e4 her\u00e4tt\u00e4m\u00e4ll\u00e4 yleis\u00f6ss\u00e4 voimakasta moraalista paheksuntaa (Coombs ym., 2018). T\u00e4ss\u00e4 pro gradu -tutkielmassa pyrit\u00e4\u00e4n ymm\u00e4rt\u00e4m\u00e4\u00e4n scansis-kriisityyppi\u00e4 tapaustutkimuksen avulla. Tapausesimerkkin\u00e4 toimii ranskalaisen luksusmuotibr\u00e4ndi Balenciagan kaksi mainoskampanjaa, jotka johtivat negatiiviseen keskusteluun sek\u00e4 sosiaalisessa ett\u00e4 perinteisess\u00e4 mediassa marraskuussa 2022.\n\nSosiaalisen median ymp\u00e4rist\u00f6 on muuttunut nopeatempoiseksi, mik\u00e4 mahdollistaa sis\u00e4lt\u00f6jen nopean levi\u00e4misen ja luo organisaatioille uusia haasteita keskustelujen hallintaan. Kriisiviestinn\u00e4n kontekstissa sosiaalisella medialla on merkityksens\u00e4 kriisien synnytt\u00e4misess\u00e4, levitt\u00e4misess\u00e4 ja k\u00e4rjist\u00e4misess\u00e4. Kriisej\u00e4 on esiintynyt ennenkin esimerkiksi katastrofien, tietovuotojen tai muiden vahinkojen muodossa, mutta nyky\u00e4\u00e4n organisaation mainetta uhkaavat kriisit ovat yleistyneet huomattavasti. T\u00e4t\u00e4 vaikeuttaa my\u00f6s se, ett\u00e4 hakukoneiden, perinteisten tiedotusv\u00e4lineiden sek\u00e4 sosiaalisen median kautta on saatavilla suuri m\u00e4\u00e4r\u00e4 tietoa muutamassa sekunnissa.\n\nTutkimus on luonteeltaan laadullinen, ja sen tutkimusaineistona k\u00e4ytettiin yrityksen ulkoisen viestinn\u00e4n sek\u00e4 k\u00e4ytt\u00e4jien luomaa sosiaalisen median sis\u00e4lt\u00f6\u00e4. Tutkielmassa tarkastellaan kriisin molempia puolia, kuten Balenciagan k\u00e4ytt\u00e4mi\u00e4 kriisinhallintastrategioita sek\u00e4 yleis\u00f6n emotionaalisia ja k\u00e4ytt\u00e4ytymiseen liittyvi\u00e4 reaktioita. Kriisinhallintastrategioita analysoidaan kahden teorian avulla: Coombsin (2019) tilannekohtaisen kriisiviestint\u00e4teorian ja Benoitin (1995) imagon palauttamisen teorian avulla. Tutkimuksen tulokset osoittavat, ett\u00e4 Balenciaga k\u00e4ytti erilaisia kriisinhallintastrategioita, p\u00e4\u00e4osin tekosyit\u00e4, anteeksipyynt\u00f6j\u00e4, v\u00e4h\u00e4ttely\u00e4 sek\u00e4 korjaavia toimenpiteit\u00e4. Tutkimus osoittaa my\u00f6s, ett\u00e4 yleis\u00f6n reaktioissa vihan, inhon sek\u00e4 et\u00e4\u00e4ntymisen tunteet esiintyiv\u00e4t vahvimmillaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-06-03T13:49:24Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-03T13:49:24Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "85", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Navigating through moral outrage: case study of Balenciaga\u2019s crisis response strategies in scansis and the perception of public", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506034837", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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