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[{"key": "dc.contributor.advisor", "value": "Jantunen, Jarmo", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Jarva, Vesa", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Partanen, Riikka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-06-03T08:48:26Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-06-03T08:48:26Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/103016", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa tarkastellaan suomalaisesta villasta valmistettujen lankojen nimien rakennetta, funktioita ja mielikuvia. Tutkimuksen tavoitteena on selvitt\u00e4\u00e4, millaisia rakenteita ja semanttisia sis\u00e4lt\u00f6j\u00e4 lankojen nimill\u00e4 on. Teoreettiselta taustaltaan tutkimus sijoittuu nimist\u00f6ntutkimuksen alalle. Tutkimuskysymykset ovat: 1) Millaisia rakenteita, \nnime\u00e4misperusteita ja funktioita lankojen nimill\u00e4 on? 2) Millaisia mielikuvia nimet her\u00e4tt\u00e4v\u00e4t?\n Tutkimuksen aineisto koostuu yhdeks\u00e4n suomalaisen langanvalmistajan lankojen nimist\u00e4 eli yhdeks\u00e4st\u00e4 yritysnimest\u00e4, kolmestakymmenest\u00e4yhdeks\u00e4st\u00e4 tuotenimest\u00e4 ja kolmestasadastakahdestakymmenest\u00e4 s\u00e4vynimest\u00e4. Aineisto on koottu langanvalmistajien ja lankoja myyvien yritysten verkkosivustoilta. Tutkimuksen p\u00e4\u00e4menetelm\u00e4n\u00e4 on \nkognitiivinen merkitysanalyysi, jonka lis\u00e4ksi tutkimus hy\u00f6dynt\u00e4\u00e4 my\u00f6s syntaktis-semanttista ja funktionaalis-semanttista analyysia. \nTutkimuksen kohteena olevien nimien yleisin rakennemuoto oli mallia yritysnimi + tuotenimi + s\u00e4vynimi. Yritysnimien yleisimm\u00e4t nime\u00e4misperusteet olivat paikka ja materiaali. Tuotenimet oli useimmiten nimetty henkil\u00f6nnimen ja s\u00e4vynimet kasvin perusteella. Funktioiltaan yritysnimet olivat yleens\u00e4 houkuttelevia, tuotenimet individualisoivia ja s\u00e4vynimet houkuttelevia. Lankanimet her\u00e4ttiv\u00e4t p\u00e4\u00e4asiassa luonnon, luonnonmukaisuuden, kotimaisuuden, k\u00e4yt\u00e4nn\u00f6llisyyden ja aistillisuuden mielikuvia. Suomalaisesta villasta valmistetulle langalle on pyritty luomaan suomalaista identiteetti\u00e4 korostava nimi. Tuloksista voidaan p\u00e4\u00e4tell\u00e4, ett\u00e4 lankojen nimet tarjoavat samaistumispohjaa luontoa ja kotimaisuutta arvostavalle kuluttajalle, ja n\u00e4in tehden ne houkuttelevat juuri n\u00e4ille arvoille \notollista kuluttajaryhm\u00e4\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-06-03T08:48:26Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-06-03T08:48:26Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kaupalliset nimet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "funktio", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Rakenne, funktiot ja mielikuvat suomalaisesta villasta valmistettujen lankojen nimiss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202506034822", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nimist\u00f6ntutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nimet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suomen kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tavaramerkit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6nnimet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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