The role of recruitment marketing and employer branding in attracting Gen Z talent
One of the current changes in working life is the entry of Generation Z (people born between 1995–2012) into the workforce. This thesis explored how organizations implement recruitment marketing and employer branding strategies to attract Gen Z job seekers by examining how companies implement recrui...
| Päätekijät: | , |
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| Muut tekijät: | , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2025
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/102979 |