The role of recruitment marketing and employer branding in attracting Gen Z talent
One of the current changes in working life is the entry of Generation Z (people born between 1995–2012) into the workforce. This thesis explored how organizations implement recruitment marketing and employer branding strategies to attract Gen Z job seekers by examining how companies implement recrui...
Main Authors: | , |
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Other Authors: | , , , |
Format: | Master's thesis |
Language: | eng |
Published: |
2025
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Subjects: | |
Online Access: | https://jyx.jyu.fi/handle/123456789/102979 |