The role of recruitment marketing and employer branding in attracting Gen Z talent

One of the current changes in working life is the entry of Generation Z (people born between 1995–2012) into the workforce. This thesis explored how organizations implement recruitment marketing and employer branding strategies to attract Gen Z job seekers by examining how companies implement recrui...

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Bibliographic Details
Main Authors: Saari, Ronja, Koivunen, Ninni
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2025
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/102979