Refining B2B CRM Systems Customer Data Using Machine Learning

Refining B2B CRM Systems Customer Data Using Machine Learning

This research explores the use of machine learning (ML) in refining customer data obtained through customer relationship management (CRM) systems. The objective is to provide insights on how ML, regarding CRM systems and customer data, is currently utilized together with how it could and should be u...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Almonkari, Julle
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2025
Aiheet:
Master's Degree Programme in Information Systems
Linkit: https://jyx.jyu.fi/handle/123456789/102964

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