Refining B2B CRM Systems Customer Data Using Machine Learning
This research explores the use of machine learning (ML) in refining customer data obtained through customer relationship management (CRM) systems. The objective is to provide insights on how ML, regarding CRM systems and customer data, is currently utilized together with how it could and should be u...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/102964 |