| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4niemi, Matti", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saukkonen, Sofija", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-05-26T12:28:16Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-05-26T12:28:16Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/102773", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This paper examines the purchasing of status symbols as a conspicuous form of consumer self-presentation. Self-presentation through consumption of status symbols is investigated with a holistic and integrative approach using theories of personal identity, social identity, and impression management. The phenomenon of self-presentation is illustrated through a fad involving the Stanley Quencher cup which exemplifies aforementioned theories in a distinctive manner. Accordingly, the objective of this study is to expand understanding on the motives behind consumers purchasing status symbols. This study utilizes qualitative methodology, with data collected via ten semi-structured thematic interviews. Being both recursive and iterative, an abductive thematic analysis method was deemed the most appropriate approach. The findings demonstrate support for prior literature while offering significant insight into theoretical gaps that emerged in the course of the study. Providing five main theoretical contributions, the results support the premise that status symbols serve as tools for identity signalling, self-categorization and impression management. The data however reveals that the results are not homogenous among the respondents, indicating a clear dichotomy in the consumer base. Both consumer categories partake in status symbol consumption nonetheless for different reasons. Another unforeseen theme that emerges in the findings is the negative emotions associated with consumption of popular status symbols. Findings suggest that the conflicting emotions are connected to the friction between a desire for uniqueness and a desire to belong to the mainstream. Broadening current understanding on the subject, this study offers a variety of practical implications as well as directions for future research.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkimus tarkastelee suosittujen statussymboleiden ostamista kuluttajan itseilmaisun muotona. Itsens\u00e4 ilmaisua statussymbolien kautta tutkitaan kokonaisvaltaisesti ja integratiivisesti, hy\u00f6dynt\u00e4en henkil\u00f6kohtaisen identiteetin, sosiaalisen identiteetin ja vaikutelman hallinnan teorioita. Itseilmaisun ilmi\u00f6t\u00e4 havainnollistetaan Stanley Quencher muotivillityksell\u00e4, joka ilment\u00e4\u00e4 edell\u00e4 mainittuja teorioita. Tutkimuksen tavoitteena on syvent\u00e4\u00e4 ymm\u00e4rryst\u00e4 kuluttajien motiiveista ostaa statussymboleita. Tutkimuksessa k\u00e4ytet\u00e4\u00e4n kvalitatiivista metodologiaa, soveltaen aineiston keruuseen kymment\u00e4 puolistrukturoitua teemaahastattelua. Abduktiivinen temaattinen analyysi valittiin analyysimenetelm\u00e4ksi sen rekursiivisuuden, sek\u00e4 iteratiivisuuden vuoksi. Tulokset tukevat aiempaa kirjallisuutta tarjoten samalla merkitt\u00e4vi\u00e4 l\u00f6yd\u00f6ksi\u00e4 esiin nousseisiin teoreettisiin aukkoihin. Tutkimus esitt\u00e4\u00e4 viisi keskeist\u00e4 teoreettista kontribuutiota tukien k\u00e4sityst\u00e4 siit\u00e4, ett\u00e4 statussymboleita voidaan k\u00e4ytt\u00e4\u00e4 identiteetin ilmaisemiseen, sosiaaliseen viestimiseen, sek\u00e4 vaikutelman hallintaan. Aineisto kuitenkin osoittaa, ett\u00e4 kuluttajakunnassa on havaittavissa selke\u00e4 kahtiajako. Molemmat ryhm\u00e4t kuluttavat statussymboleita, mutta eri syist\u00e4. Toinen tutkimuksessa noussut teema on suosittujen statussymboleiden kulutukseen liittyv\u00e4t negatiiviset tunteet. Tulokset viittaavat, ett\u00e4 ristiriitaiset tunteet liittyv\u00e4t haluun olla ainutlaatuinen ja samalla kuulua valtavirtaan. Tutkimus tarjoaa sek\u00e4 k\u00e4yt\u00e4nn\u00f6n sovelluksia, ett\u00e4 suuntaviivoja tulevalle tutkimukselle, laajentaen nykyist\u00e4 ymm\u00e4rryst\u00e4 aiheesta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-05-26T12:28:16Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-05-26T12:28:16Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "75", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "\"Everybody wants a Stanley\": self-presentation through consumption of status symbols", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202505264599", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
|