"Everybody wants a Stanley": self-presentation through consumption of status symbols

This paper examines the purchasing of status symbols as a conspicuous form of consumer self-presentation. Self-presentation through consumption of status symbols is investigated with a holistic and integrative approach using theories of personal identity, social identity, and impression management....

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Saukkonen, Sofija
Muut tekijät: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2025
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/102773