"Everybody wants a Stanley": self-presentation through consumption of status symbols
This paper examines the purchasing of status symbols as a conspicuous form of consumer self-presentation. Self-presentation through consumption of status symbols is investigated with a holistic and integrative approach using theories of personal identity, social identity, and impression management....
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/102773 |