Generative AI in Finnish SMEs: Exploring the opportunities and challenges in digital marketing
Content, such as blog texts or videos, made to satisfy the needs of the customer is seen as the key to successful marketing. As a new aspect to content marketing, in the early 2020s, artificial intelligence (AI), machine learning software and large language models (LLMs) are adopted on the organizat...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/102571 |