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[{"key": "dc.contributor.advisor", "value": "Kosonen, Toni", "language": null, "element": "contributor", "schema": "dc", "qualifier": "advisor"}, {"key": "dc.contributor.author", "value": "M\u00e4\u00e4tt\u00e4, Niilo-Kustaa", "language": null, "element": "contributor", "schema": "dc", "qualifier": "author"}, {"key": "dc.date.accessioned", "value": "2025-05-19T05:59:41Z", "language": null, "element": "date", "schema": "dc", "qualifier": "accessioned"}, {"key": "dc.date.available", "value": "2025-05-19T05:59:41Z", "language": null, "element": "date", "schema": "dc", "qualifier": "available"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "schema": "dc", "qualifier": "issued"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/102386", "language": null, "element": "identifier", "schema": "dc", "qualifier": "uri"}, {"key": "dc.description.abstract", "value": "Viimeisten vuosikymmenten aikana k\u00e4sitykset urasta ovat olleet muutospaineen alla ymp\u00e4r\u00f6iv\u00e4n yhteiskunnan muuttuessa. Uraan kohdistuvan paineen yhteydess\u00e4 yhteiskunnassa vallitseva mediaymp\u00e4rist\u00f6 on my\u00f6s kokenut muutoksia ja siirtynyt kohti uusia digitaalisia viestinn\u00e4n muotoja. Median ja uran suhde on kuitenkin j\u00e4\u00e4nyt k\u00e4yt\u00e4nn\u00f6ss\u00e4 tutkimatta, vaikka media on tunnistettu vahvaksi tarinankertojaksi. T\u00e4ss\u00e4 tutkimuksessa selvitettiin mediapuheessa rakentuvia urap\u00e4\u00e4omia ja niiden pohjalta mediaan rakentuvaa k\u00e4sityst\u00e4 urasta.\nTutkimus toteutettiin laadullisena tutkimuksena ja tutkimuksessa oli piirteit\u00e4 kokemuksellisesta tutkimuksesta. Tutkimuksen kohteena oli mediassa ilmenev\u00e4 urapuhe, jota tutkittiin podcastien avulla. Tutkimuksen aineisto ker\u00e4ttiin hy\u00f6dynt\u00e4en alustapalvelu Spotifyta. Tutkimuksen analyysissa k\u00e4ytettiin teoriaohjaavaa sis\u00e4ll\u00f6nanalyysia, jossa hy\u00f6dynnettiin Michael Tomlinsonin (2017) tutkintop\u00e4\u00e4omien teoriaa.\nTutkimuksessa saatiin selville, ett\u00e4 mediapuheessa esiintyviss\u00e4 uratarinoissa annettiin merkityksi\u00e4 viidelle eri p\u00e4\u00e4oman muodolle: inhimilliselle p\u00e4\u00e4omalle, sosiaaliselle p\u00e4\u00e4omalle, kulttuuriselle p\u00e4\u00e4omalle, psykologiselle p\u00e4\u00e4omalle ja identiteettip\u00e4\u00e4omalle. P\u00e4\u00e4oman muodoille ei annettu uratarinoissa tasavertaisia merkityksi\u00e4, vaan merkitykset jakautuivat ep\u00e4tasaisesti. Tutkimuksen t\u00e4rkeimm\u00e4t johtop\u00e4\u00e4t\u00f6kset olivat, ett\u00e4 mediaan rakentuva urak\u00e4sitys on kohtuullisen yhten\u00e4inen, korostaen sek\u00e4 vanhoja ett\u00e4 uusia k\u00e4sityksi\u00e4 urasta ja heijastaen ainakin osin vallitsevaa yhteiskunnallista kulttuurista tilannetta.", "language": "fi", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-05-19T05:59:41Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-05-19T05:59:41Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.format.extent", "value": "84", "language": null, "element": "format", "schema": "dc", "qualifier": "extent"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "schema": "dc", "qualifier": "iso"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "schema": "dc", "qualifier": null}, {"key": "dc.subject.other", "value": "ura", "language": null, "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "urap\u00e4\u00e4oma", "language": null, "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "uratarina", "language": null, "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.subject.other", "value": "mediapuhe", "language": null, "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.title", "value": "Mediapuheessa rakentuva ura : urap\u00e4\u00e4omien esiintyminen Spotifyn uratarinoissa", "language": null, "element": "title", "schema": "dc", "qualifier": null}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "schema": "dc", "qualifier": null}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202505194319", "language": null, "element": "identifier", "schema": "dc", "qualifier": "urn"}, {"key": "dc.contributor.faculty", "value": "Kasvatustieteiden ja psykologian tiedekunta", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.faculty", "value": "Faculty of Education and Psychology", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.department", "value": "Opettajankoulutuslaitos", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.department", "value": "Department of Teacher Education", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.subject.discipline", "value": "Ohjausalan maisteriohjelma", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.subject.discipline", "value": "Master\u2019s Degree Programme in Guidance and Counselling", "language": "en", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "schema": "dc", "qualifier": "coar"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "schema": "dc", "qualifier": "copyright"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "schema": "dc", "qualifier": "accesslevel"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "schema": "dc", "qualifier": "publication"}, {"key": "dc.subject.yso", "value": "ty\u00f6ura", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "urakehitys", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "schema": "dc", "qualifier": "url"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}]
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