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[{"key": "dc.contributor.advisor", "value": "Heikkinen, Suvi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Aaltonen, Amanda", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-04-28T11:02:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-04-28T11:02:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/101657", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This master\u2019s thesis investigates the rising phenomenon of athlete entrepreneurship in Finland within a case study setting of athletes in individual disciplines. The studied athletes are participating in an innovative program by Sport Fund Management Ltd, which offers early-stage funding and social support structures for athlete entrepreneurs. The research data consists of six athletes\u2019 interviews.\n\nThe aim of the program is to create a sustainable funding model for the sports industry in Finland by combining private capital with mentoring and educational support through social networks. Social capital theory is thus chosen as a relevant theoretical lens for studying the phenomenon and how it supports athletes in their professionalization and entrepreneurial journey.\n\nThe study utilizes an exploratory-descriptive qualitative research design within the case setting to develop an understanding of athletes\u2019 self-assessed motivation, entrepreneurial competencies, and the impact of social capital on their journey. The results are analyzed using thematic analysis and compared against social capital theory. \n\nThe findings reveal that athletes supported with funding and social capital have been content with their career choice of becoming athlete entrepreneurs. Their motivation to achieve success is high, and they can make more individualistic choices to support their athletic careers. The study further suggests that similar programs have the potential to create sustainable funding models for sports, at least in the short term, as the sports industry becomes increasingly commercialized.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 pro gradu -tutkielma tutkii urheilijayritt\u00e4jyyden kasvavaa ilmi\u00f6t\u00e4 Suomessa hy\u00f6dynt\u00e4en yksil\u00f6lajien urheilijoita tapaustutkimuksessa. Tutkimuksen kohteena olevat urheilijat osallistuvat Sport Fund Management Oy:n innovatiiviseen ohjelmaan, joka tarjoaa alkuvaiheen rahoitusta sek\u00e4 sosiaalista tukiverkostoa urheilijayritt\u00e4jille. Tutkimusaineisto koostuu kuudesta urheilijan haastattelusta.\n\nOhjelman tavoitteena on luoda kest\u00e4v\u00e4 rahoitusmalli Suomen urheilualalle yhdist\u00e4m\u00e4ll\u00e4 yksityinen p\u00e4\u00e4oma mentorointiin sek\u00e4 koulutukselliseen tukeen sosiaalisten verkostojen kautta. Ilmi\u00f6n tutkimiseen sosiaalisen p\u00e4\u00e4oman teoria on valittu relevantiksi teoreettiseksi n\u00e4k\u00f6kulmaksi, sill\u00e4 se tarjoaa tukea urheilijoille heid\u00e4n ammatillistumisessaan sek\u00e4 yritt\u00e4jyyspolullaan.\n\nTutkimuksessa hy\u00f6dynnet\u00e4\u00e4n eksploratiivis-deskriptiivist\u00e4 laadullista tutkimusotetta tarkastelemaan urheilijoiden itsearvioimaa motivaatiota, yritt\u00e4jyyskompetensseja ja sosiaalisen p\u00e4\u00e4oman vaikutusta heid\u00e4n matkallaan.\n\nTulokset osoittavat, ett\u00e4 urheilijat, jotka ovat saaneet sek\u00e4 rahallista ett\u00e4 sosiaalista p\u00e4\u00e4omaa ovat olleet tyytyv\u00e4isi\u00e4 valintaansa l\u00e4hte\u00e4 urheilijayritt\u00e4jiksi. Heill\u00e4 on korkea motivaatio menesty\u00e4, ja he pystyv\u00e4t tekem\u00e4\u00e4n itsen\u00e4isempi\u00e4 valintoja urheilu-uransa edist\u00e4miseksi kuin ennen. Tutkimustulokset lis\u00e4ksi viittaavat siihen, ett\u00e4 vastaavilla ohjelmilla olisi potentiaalia luoda kest\u00e4vi\u00e4 rahoitusmalleja urheilualalle, ainakin lyhyell\u00e4 aikav\u00e4lill\u00e4 tarkasteltuna. T\u00e4m\u00e4 korostuu merkityksess\u00e4\u00e4n urheilualan yh\u00e4 eneneviss\u00e4 m\u00e4\u00e4rin kaupallistuessa Suomessa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-04-28T11:02:45Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-04-28T11:02:45Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "105", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Building Athlete Entrepreneurship and Social Capital: A Case Study on Sport Fund Athletes", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202504283513", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Specialisation in Economics and Business Administration", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Specialisation in Economics and Business Administration", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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