Building Athlete Entrepreneurship and Social Capital: A Case Study on Sport Fund Athletes

This master’s thesis investigates the rising phenomenon of athlete entrepreneurship in Finland within a case study setting of athletes in individual disciplines. The studied athletes are participating in an innovative program by Sport Fund Management Ltd, which offers early-stage funding and social...

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Bibliographic Details
Main Author: Aaltonen, Amanda
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2025
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/101657